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Journal of Marketing

Volume 81 · Issue 4

July 20178 articles

Group Marketing: Theory, Mechanisms, and Dynamics

Colleen M. Harmeling · Robert W. Palmatier · Eric (Er) Fang · Dianwen Wang

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July 2017pp. 1-24DOI: 10.1509/jm.15.0495 ↗

Harvesting Brand Information from Social Tags

Hyoryung Nam · Yogesh V. Joshi · P.K. Kannan

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July 2017pp. 88-108DOI: 10.1509/jm.16.0044 ↗

On the Competitive and Collaborative Implications of Category Captainship

Yasin Alan · Jeffrey P. Dotson · Mümin Kurtuluş

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July 2017pp. 127-143DOI: 10.1509/jm.15.0196 ↗

Predicting Mobile Advertising Response Using Consumer Colocation Networks

Peter Pal Zubcsek · Zsolt Katona · Miklos Sarvary

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July 2017pp. 109-126DOI: 10.1509/jm.15.0215 ↗

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

Kyuhong Han · Vikas Mittal · Yan Zhang

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July 2017pp. 25-44DOI: 10.1509/jm.15.0509 ↗

Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App

Manpreet Gill · Shrihari Sridhar · Rajdeep Grewal

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July 2017pp. 45-66DOI: 10.1509/jm.16.0149 ↗

Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer–Supplier Relationship Characteristics

Nikolaos G. Panagopoulos · Adam A. Rapp · Jessica L. Ogilvie

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July 2017pp. 144-164DOI: 10.1509/jm.15.0342 ↗

The Dynamic Interplay between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics

Dominik Papies · Harald J. van Heerde

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July 2017pp. 67-87DOI: 10.1509/jm.14.0473 ↗