Skip to content

Journal of Marketing

Volume 76 · Issue 4

July 20129 articles

Alliance Portfolio Resource Diversity and Firm Innovation

Anna S. Cui · Gina O'Connor

Discuss this article →

July 2012pp. 24-43DOI: 10.1509/jm.11.0130 ↗

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?

Carlos J. Torelli · Ayşegül Özsomer · Sergio W. Carvalho · Hean Tat Keh · Natalia Maehle

Discuss this article →

July 2012pp. 92-108DOI: 10.1509/jm.10.0400 ↗

Choice of Cause in Cause-Related Marketing

Stefanie Rosen Robinson · Caglar Irmak · Satish Jayachandran

Discuss this article →

July 2012pp. 126-139DOI: 10.1509/jm.09.0589 ↗

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Aaron R. Brough · Mathew S. Isaac

Discuss this article →

July 2012pp. 78-91DOI: 10.1509/jm.11.0181 ↗

Journal of Marketing

Authors not recorded

Discuss this article →

July 2012pp. i-iiDOI: 10.1509/jm.76.4.i ↗

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Florian Stahl · Mark Heitmann · Donald R. Lehmann · Scott A. Neslin

Discuss this article →

July 2012pp. 44-63DOI: 10.1509/jm.10.0522 ↗

What is Quality? An Integrative Framework of Processes and States

Peter N. Golder · Debanjan Mitra · Christine Moorman

Discuss this article →

July 2012pp. 1-23DOI: 10.1509/jm.09.0416 ↗

When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Cait Poynor Lamberton · Randall L. Rose

Discuss this article →

July 2012pp. 109-125DOI: 10.1509/jm.10.0368 ↗

When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts

Haipeng (Allan) Chen · Howard Marmorstein · Michael Tsiros · Akshay R. Rao

Discuss this article →

July 2012pp. 64-77DOI: 10.1509/jm.10.0443 ↗