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Journal of Marketing

Volume 70 · Issue 2

April 200611 articles

Brand Dilution: When Do New Brands Hurt Existing Brands?

Chris Pullig · Carolyn J. Simmons · Richard G. Netemeyer

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April 2006pp. 52-66DOI: 10.1509/jmkg.70.2.052 ↗

Consumer Contamination: How Consumers React to Products Touched by Others

Jennifer J. Argo · Darren W. Dahl · Andrea C. Morales

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April 2006pp. 81-94DOI: 10.1509/jmkg.70.2.081 ↗

Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions

Ann E. Schlosser · Tiffany Barnett White · Susan M. Lloyd

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April 2006pp. 133-148DOI: 10.1509/jmkg.70.2.133 ↗

Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition within Firms

Xueming Luo · Rebecca J. Slotegraaf · Xing Pan

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April 2006pp. 67-80DOI: 10.1509/jmkg.70.2.067 ↗

Crossover Dreams: Consumer Responses to Ethnic-Oriented Products

Sonya A. Grier · Anne M. Brumbaugh · Corliss G. Thornton

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April 2006pp. 35-51DOI: 10.1509/jmkg.70.2.035 ↗

Drivers of Brand Extension Success

Franziska Völckner · Henrik Sattler

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April 2006pp. 18-34DOI: 10.1509/jmkg.70.2.018 ↗

Editorial Review Board

Authors not recorded

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April 2006pp. i-ivDOI: 10.1509/jmkg.70.2.i ↗

Ratios in Proportion: What Should the Shape of the Package Be?

Priya Raghubir · Eric A. Greenleaf

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April 2006pp. 95-107DOI: 10.1509/jmkg.70.2.095 ↗

Stuck in the Past: Why Managers Persist with New Product Failures

Eyal Biyalogorsky · William Boulding · Richard Staelin

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April 2006pp. 108-121DOI: 10.1509/jmkg.70.2.108 ↗

The Emergence of Dominant Designs

Raji Srinivasan · Gary L. Lilien · Arvind Rangaswamy

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April 2006pp. 1-17DOI: 10.1509/jmkg.70.2.001 ↗

The Evolution of Loyalty Intentions

Michael D. Johnson · Andreas Herrmann · Frank Huber

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April 2006pp. 122-132DOI: 10.1509/jmkg.70.2.122 ↗