Volume 71 · Issue 4

October 200714 articles

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier · Rajiv P. Dant · Dhruv Grewal

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October 2007pp. 172-194DOI: 10.1509/jmkg.71.4.172 ↗

Behavioral Consequences of Overbooking Service Capacity

Florian v. Wangenheim · Tomás Bayón

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October 2007pp. 36-47DOI: 10.1509/jmkg.71.4.036 ↗

Consumer File Sharing of Motion Pictures

Thorsten Hennig-Thurau · Victor Henning · Henrik Sattler

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October 2007pp. 1-18DOI: 10.1509/jmkg.71.4.001 ↗

Friendship versus Business in Marketing Relationships

Kent Grayson

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October 2007pp. 121-139DOI: 10.1509/jmkg.71.4.121 ↗

Journal of Marketing

Authors not recorded

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October 2007pp. i-viDOI: 10.1509/jmkg.71.4.i ↗

Managing the Future: CEO Attention and Innovation Outcomes

Manjit S. Yadav · Jaideep C. Prabhu · Rajesh K. Chandy

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October 2007pp. 84-101DOI: 10.1509/jmkg.71.4.084 ↗

Optimal Design of Consumer Contests

De Liu · Xianjun Geng · Andrew B. Whinston

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October 2007pp. 140-155DOI: 10.1509/jmkg.71.4.140 ↗

Quasi-Darwinian Selection in Marketing Relationships

Nermin Eyuboglu · Andreas Buja

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October 2007pp. 48-62DOI: 10.1509/jmkg.71.4.048 ↗

Strategic Change Implementation and Performance Loss in the Front Lines

Jun Ye · Detelina Marinova · Jagdip Singh

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October 2007pp. 156-171DOI: 10.1509/jmkg.71.4.156 ↗

Subject and Author Index

Authors not recorded

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October 2007pp. 212-218DOI: 10.1509/jmkg.71.4.212 ↗

The Last Picture Show? Timing and Order of Movie Distribution Channels

Thorsten Hennig-Thurau · Victor Henning · Henrik Sattler · Felix Eggers · Mark B. Houston

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October 2007pp. 63-83DOI: 10.1509/jmkg.71.4.063 ↗

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu

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October 2007pp. 19-35DOI: 10.1509/jmkg.71.4.019 ↗

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment

Sertan Kabadayi · Nermin Eyuboglu · Gloria P. Thomas

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October 2007pp. 195-211DOI: 10.1509/jmkg.71.4.195 ↗

The Power of Stars: Do Star Actors Drive the Success of Movies?

Anita Elberse

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October 2007pp. 102-120DOI: 10.1509/jmkg.71.4.102 ↗