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Journal of Marketing

Volume 86 · Issue 1

January 20229 articles

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

Neeraj Bharadwaj · Michel Ballings · Prasad A. Naik · Miller Moore · Mustafa Murat Arat

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January 2022pp. 27-47DOI: 10.1177/00222429211013042 ↗

An Emerging Theory of Avatar Marketing

Fred Miao · Irina V. Kozlenkova · Haizhong Wang · Tao Xie · Robert W. Palmatier

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January 2022pp. 67-90DOI: 10.1177/0022242921996646 ↗

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Chiara Longoni · Luca Cian

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January 2022pp. 91-108DOI: 10.1177/0022242920957347 ↗

Augmented Reality in Retail and Its Impact on Sales

Yong-Chin Tan · Sandeep R. Chandukala · Srinivas K. Reddy

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January 2022pp. 48-66DOI: 10.1177/0022242921995449 ↗

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Cammy Crolic · Felipe Thomaz · Rhonda Hadi · Andrew T. Stephen

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January 2022pp. 132-148DOI: 10.1177/00222429211045687 ↗

Genetic Data: Potential Uses and Misuses in Marketing

Remi Daviet · Gideon Nave · Jerry Wind

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January 2022pp. 7-26DOI: 10.1177/0022242920980767 ↗

Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement

Deepa Chandrasekaran · Gerard J. Tellis · Gareth M. James

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January 2022pp. 149-166DOI: 10.1177/0022242920967912 ↗

The Platformization of Brands

Julian R.K. Wichmann · Nico Wiegand · Werner J. Reinartz

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January 2022pp. 109-131DOI: 10.1177/00222429211054073 ↗

The Rise of New Technologies in Marketing: A Framework and Outlook

Donna L. Hoffman · C. Page Moreau · Stefan Stremersch · Michel Wedel

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January 2022pp. 1-6DOI: 10.1177/00222429211061636 ↗