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Journal of Marketing

Volume 81 · Issue 2

March 20178 articles

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens · Tobias Schlager · Gerald Häubl · Andreas Herrmann

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March 2017pp. 8-24DOI: 10.1509/jm.15.0396 ↗

How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition

Sebastian Tillmanns · Frenkel Ter Hofstede · Manfred Krafft · Oliver Goetz

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March 2017pp. 99-113DOI: 10.1509/jm.15.0398 ↗

Integrating Theory and Practice in Marketing

V. Kumar

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March 2017pp. 1-7DOI: 10.1509/jm.80.2.1 ↗

Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

Vamsi K. Kanuri · Murali K. Mantrala · Esther Thorson

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March 2017pp. 45-63DOI: 10.1509/jm.15.0372 ↗

Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

Huanhuan Shi · Shrihari Sridhar · Rajdeep Grewal · Gary Lilien

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March 2017pp. 25-44DOI: 10.1509/jm.15.0358 ↗

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Praveen K. Kopalle · Robert J. Fisher · Bharat L. Sud · Kersi D. Antia

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March 2017pp. 114-126DOI: 10.1509/jm.15.0353 ↗

The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk

Mitchel R. Murdock · Priyali Rajagopal

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March 2017pp. 83-98DOI: 10.1509/jm.15.0402 ↗

When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News

Nooshin L. Warren · Alina Sorescu

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March 2017pp. 64-82DOI: 10.1509/jm.15.0275 ↗