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Journal of Marketing

Volume 75 · Issue 6

November 201114 articles

Decision Process Evolution in Customer Channel Choice

Sara Valentini · Elisa Montaguti · Scott A. Neslin

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November 2011pp. 72-86DOI: 10.1509/jm.09.0362 ↗

From the Editor: Reflections on the Review Process

Ajay K. Kohli

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November 2011pp. 1-4DOI: 10.1509/jm.75.6.editorial ↗

From the Editor: Reflections on the Review Process

Ajay K Kohli

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November 2011pp. 1-4DOI: 10.1509/jmkg.75.6.1 ↗

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Wolfgang Ulaga · Werner J. Reinartz

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November 2011pp. 5-23DOI: 10.1509/jm.09.0395 ↗

Journal of Marketing

Authors not recorded

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November 2011pp. i-viDOI: 10.1509/jmkg.75.6.i ↗

Journal of Marketing

Authors not recorded

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November 2011pp. i-viDOI: 10.1509/jm.75.6.i ↗

Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry

Vardit Landsman · Stefan Stremersch

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November 2011pp. 39-54DOI: 10.1509/jm.09.0199 ↗

Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?

Sujay Dutta · Abhijit Biswas · Dhruv Grewal

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November 2011pp. 124-138DOI: 10.1509/jm.10.0271 ↗

Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?

Sujay Dutta · Abhijit Biswas · Dhruv Grewal

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November 2011pp. 124-138DOI: 10.1509/jmkg.75.6.124 ↗

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz · Bernd Skiera · Christian Barrot · Jan U. Becker

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November 2011pp. 55-71DOI: 10.1509/jm.10.0088 ↗

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Guiyang Xiong · Sundar Bharadwaj

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November 2011pp. 87-104DOI: 10.1509/jm.09.0202 ↗

Social Effects on Customer Retention

Irit Nitzan · Barak Libai

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November 2011pp. 24-38DOI: 10.1509/jm.10.0209 ↗

SUBJECT AND AUTHOR INDEX VOLUME 75, 2011

Authors not recorded

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November 2011pp. 139-146DOI: 10.1509/jm.75.6.139 ↗

The Aha! Experience: Insight and Discontinuous Learning in Product Usage

Arun Lakshmanan · H. Shanker Krishnan

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November 2011pp. 105-123DOI: 10.1509/jm.10.0348 ↗