Volume 47 · Issue 5

October 201016 articles

An Assessment of Chronic Regulatory Focus Measures

Kelly L. Haws · Utpal M. Dholakia · William O. Bearden

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October 2010pp. 967-982DOI: 10.1509/jmkr.47.5.967 ↗

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Harikesh S. Nair · Puneet Manchanda · Tulikaa Bhatia

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October 2010pp. 883-895DOI: 10.1509/jmkr.47.5.883 ↗

Cumulative Timed Intent: A New Predictive Tool for Technology Adoption

Koert Van Ittersum · Fred M. Feinberg

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October 2010pp. 808-822DOI: 10.1509/jmkr.47.5.808 ↗

How Important Are Brands? A Cross-Category, Cross-Country Study

Marc Fischer · Franziska Völckner · Henrik Sattler

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October 2010pp. 823-839DOI: 10.1509/jmkr.47.5.823 ↗

Journal of Marketing Research

Authors not recorded

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October 2010pp. i-iiDOI: 10.1509/jmkr.47.5.i ↗

Personal Selling Elasticities: A Meta-Analysis

Sönke Albers · Murali K. Mantrala · Shrihari Sridhar

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October 2010pp. 840-853DOI: 10.1509/jmkr.47.5.840 ↗

Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity

Timothy J. Gilbride · Peter J. Lenk

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October 2010pp. 896-909DOI: 10.1509/jmkr.47.5.896 ↗

Power Distance Belief and Impulsive Buying

Yinlong Zhang · Karen Page Winterich · Vikas Mittal

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October 2010pp. 945-954DOI: 10.1509/jmkr.47.5.945 ↗

Procrastination of Enjoyable Experiences

Suzanne B. Shu · Ayelet Gneezy

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October 2010pp. 933-944DOI: 10.1509/jmkr.47.5.933 ↗

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens · Katrijn Gielens · Els Gijsbrechts

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October 2010pp. 791-807DOI: 10.1509/jmkr.47.5.791 ↗

Shaping Customer Satisfaction through Self-Awareness Cues

Michel Tuan Pham · Caroline Goukens · Donald R. Lehmann · Jennifer Ames Stuart

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October 2010pp. 920-932DOI: 10.1509/jmkr.47.5.920 ↗

The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Kwanho Suk · Song-Oh Yoon · Donald R. Lichtenstein · Sie Yeoun Song

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October 2010pp. 983-995DOI: 10.1509/jmkr.47.5.983 ↗

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman · Harald J. Van Heerde · Carl F. Mela

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October 2010pp. 866-882DOI: 10.1509/jmkr.47.5.866 ↗

The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation

Aparna A. Labroo · Derek D. Rucker

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October 2010pp. 955-966DOI: 10.1509/jmkr.47.5.955 ↗

The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts

Donna L. Hoffman · Praveen K. Kopalle · Thomas P. Novak

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October 2010pp. 854-865DOI: 10.1509/jmkr.47.5.854 ↗

Trade-Offs and Depletion in Choice

Jing Wang · Nathan Novemsky · Ravi Dhar · Roy F. Baumeister

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October 2010pp. 910-919DOI: 10.1509/jmkr.47.5.910 ↗