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Journal of Marketing Research

Volume 54 · Issue 3

June 201710 articles

Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns

Eva Ascarza · Peter Ebbes · Oded Netzer · Matthew Danielson

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June 2017pp. 347-363DOI: 10.1509/jmr.15.0442 ↗

Efficient Design and Analysis for a Selective Choice Process

Ty Henderson · Qing Liu

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June 2017pp. 430-446DOI: 10.1509/jmr.13.0545 ↗

Extracting Summary Piles from Sorting Task Data

Simon J. Blanchard · Daniel Aloise · Wayne S. Desarbo

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June 2017pp. 398-414DOI: 10.1509/jmr.15.0388 ↗

Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Dezhi Yin · Samuel D. Bond · Han Zhang

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June 2017pp. 447-463DOI: 10.1509/jmr.13.0379 ↗

On the Method of Evolutionary Psychology and Its Applicability to Consumer Research

Gad Saad

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June 2017pp. 464-477DOI: 10.1509/jmr.14.0645 ↗

Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior

Kamer Toker-Yildiz · Minakshi Trivedi · Jeonghye Choi · Sue Ryung Chang

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June 2017pp. 364-380DOI: 10.1509/jmr.13.0482 ↗

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals that Have Slack with a Cost

Marissa A. Sharif · Suzanne B. Shu

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June 2017pp. 495-509DOI: 10.1509/jmr.15.0231 ↗

Time Preferences and Mortgage Choice

Stephen A. Atlas · Eric J. Johnson · John W. Payne

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June 2017pp. 415-429DOI: 10.1509/jmr.14.0481 ↗

Turning off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms

Wenbo Wang · Aradhna Krishna · Brent McFerran

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June 2017pp. 478-494DOI: 10.1509/jmr.14.0441 ↗

Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior

Sarang Sunder · V. Kumar · Ashley Goreczny · Todd Maurer

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June 2017pp. 381-397DOI: 10.1509/jmr.15.0485 ↗