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Journal of Marketing Research

Volume 63 · Issue 3

June 20269 articles

Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation

Luis Abreu · Jordan Etkin · Holly Howe

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June 2026pp. 481-501DOI: 10.1177/00222437251394122 ↗

Improving the Discriminant Validation of Multi-Item Scales

Constant Pieters · Hans Baumgartner · Rik Pieters

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June 2026pp. 502-517DOI: 10.1177/00222437251388994 ↗

Multihoming Alliances and Price Competition

Abhinav Uppal · Nanda Kumar · Manish Gangwar

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June 2026pp. 464-480DOI: 10.1177/00222437251381805 ↗

Out of Control: The Interplay of Subjective Poverty and Income on Spending

Joe J. Gladstone · Silvia Bellezza

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June 2026pp. 445-463DOI: 10.1177/00222437251401839 ↗

Talking with Your Hands: How Hand Gestures Influence Communication

Giovanni Luca Cascio Rizzo · Jonah Berger · Mi Zhou

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June 2026pp. 518-537DOI: 10.1177/00222437251385922 ↗

The Decision-Making Process and Impact of Individual Decisions for Joint Consumption

Sharaya M. Jones · Margaret C. Campbell

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June 2026pp. 538-559DOI: 10.1177/00222437251389950 ↗

The Interactive Effect of Physician–Hospital Organization and External Environment on Patient Satisfaction

Tanawat Hirunyawipada · Mohammadali Zolfagharian · Yue Pan · Malika Chaudhuri

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June 2026pp. 560-583DOI: 10.1177/00222437251401909 ↗

The No-Hunger Games: How GLP-1 Medication Adoption Is Changing Consumer Food Demand

Sylvia Hristakeva · Jūra Liaukonytė · Leo Feler

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June 2026pp. 427-444DOI: 10.1177/00222437251412834 ↗

When “Year” Feels Near: How Year Versus Length Framing Alters Time Perception and Consumer Decisions

Deepak Sirwani · Tatiana Sokolova · Suzanne Shu

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June 2026pp. 584-606DOI: 10.1177/00222437251399115 ↗