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Journal of Marketing Research

Volume 50 · Issue 2

April 201310 articles

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion

Barak Libai · Eitan Muller · Renana Peres

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April 2013pp. 161-176DOI: 10.1509/jmr.11.0305 ↗

Differentiated Bidders and Bidding Behavior in Procurement Auctions

Ernan Haruvy · Sandy D. Jap

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April 2013pp. 241-258DOI: 10.1509/jmr.10.0036 ↗

Journal of Marketing Research

Authors not recorded

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April 2013pp. i-iiDOI: 10.1509/jmr.50.2.i ↗

Low-Stakes Opportunism

Sandy D. Jap · Diana C. Robertson · Aric Rindfleisch · Ryan Hamilton

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April 2013pp. 216-227DOI: 10.1509/jmr.10.0121 ↗

Personal Relevance and Mental Simulation Amplify the Duration Framing Effect

GüLden üLküMen · Manoj Thomas

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April 2013pp. 194-206DOI: 10.1509/jmr.10.0172 ↗

Price and Advertising Effectiveness over the Business Cycle

Harald J. Van Heerde · Maarten J. Gijsenberg · Marnik G. Dekimpe · Jan-Benedict E.M. Steenkamp

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April 2013pp. 177-193DOI: 10.1509/jmr.10.0414 ↗

Service Innovativeness and Firm Value

Thomas Dotzel · Venkatesh Shankar · Leonard L. Berry

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April 2013pp. 259-276DOI: 10.1509/jmr.10.0426 ↗

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Stephen A. Spiller · Gavan J. Fitzsimons · John G. Lynch · Gary H. Mcclelland

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April 2013pp. 277-288DOI: 10.1509/jmr.12.0420 ↗

When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents

Debora V. Thompson · Elise Chandon Ince

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April 2013pp. 228-240DOI: 10.1509/jmr.11.0340 ↗

Wish versus Worry: Ownership Effects on Motivated Judgment

Xianchi Dai · Christopher K. Hsee

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April 2013pp. 207-215DOI: 10.1509/jmr.11.0189 ↗