Volume 48 · Issue 6

December 201113 articles

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

Shrihari Sridhar · Murali K. Mantrala · Prasad A. Naik · Esther Thorson

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December 2011pp. 929-943DOI: 10.1509/jmr.10.0035 ↗

Embodied Myopia

Bram van Den Bergh · Julien Schmitt · Luk Warlop

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December 2011pp. 1033-1044DOI: 10.1509/jmr.09.0503 ↗

Focus! Creative Success is Enjoyed through Restricted Choice

Anne-Laure Sellier · Darren W. Dahl

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December 2011pp. 996-1007DOI: 10.1509/jmr.10.0407 ↗

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Gülden Ülkümen · Amar Cheema

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December 2011pp. 958-969DOI: 10.1509/jmr.09.0516 ↗

From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications

David Dubois · Derek D. Rucker · Zakary L. Tormala

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December 2011pp. 1020-1032DOI: 10.1509/jmr.09.0018 ↗

Journal Of Marketing Research

Authors not recorded

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December 2011pp. i-viDOI: 10.1509/jmr.48.6.i ↗

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal · Kartik Hosanagar · Michael D. Smith

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December 2011pp. 1057-1073DOI: 10.1509/jmr.08.0468 ↗

Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy · Remi Trudel

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December 2011pp. 1008-1019DOI: 10.1509/jmr.10.0384 ↗

Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry

Anirban Mukherjee · Vrinda Kadiyali

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December 2011pp. 985-995DOI: 10.1509/jmr.07.0359 ↗

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

Szu-Chi Huang · Ying Zhang

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December 2011pp. 1045-1056DOI: 10.1509/jmr.10.0063 ↗

Subject and Author Index Vol. 48, 2011

Authors not recorded

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December 2011pp. 1074-1085DOI: 10.1509/jmr.48.6.1074 ↗

The Fewer the Better: Number of Goals and Savings Behavior

Dilip Soman · Min Zhao

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December 2011pp. 944-957DOI: 10.1509/jmr.10.0250 ↗

The Psychology of Decisions to Abandon Waits for Service

Narayan Janakiraman · Robert J. Meyer · Stephen J. Hoch

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December 2011pp. 970-984DOI: 10.1509/jmr.10.0382 ↗