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Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing AttributesIshita Chakraborty · Minkyung Kim · K. SudhirDiscuss this article →June 2022pp. 600-622DOI: 10.1177/00222437211052500 ↗
Deceptive Claims Using Fake News Advertising: The Impact on ConsumersAnita RaoDiscuss this article →June 2022pp. 534-554DOI: 10.1177/00222437211039804 ↗
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media ConsumptionKaitlin Woolley · Marissa A. SharifDiscuss this article →June 2022pp. 453-471DOI: 10.1177/00222437211055403 ↗
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut BackPeggy J. LiuDiscuss this article →June 2022pp. 497-516DOI: 10.1177/00222437211055741 ↗
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption OpennessXiaodong Nie · Zhiyong Yang · Yinlong Zhang · Narayan JanakiramanDiscuss this article →June 2022pp. 555-577DOI: 10.1177/00222437211055130 ↗
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused ApproachesStephen J. Anderson · Leonardo Iacovone · Shreya Kankanhalli · Sridhar NarayananDiscuss this article →June 2022pp. 472-496DOI: 10.1177/00222437211058437 ↗
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization ServicesShan Yu · Mrinal Ghosh · Madhu ViswanathanDiscuss this article →June 2022pp. 659-673DOI: 10.1177/00222437211060733 ↗
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price NegotiationsPranav JindalDiscuss this article →June 2022pp. 578-599DOI: 10.1177/00222437211034443 ↗
Prominent Retailer and Intrabrand CompetitionRuitong Wang · Yi Zhu · George JohnDiscuss this article →June 2022pp. 517-533DOI: 10.1177/00222437211044105 ↗
The Impact of Historical Price Information on Purchase DeferralManissa P. Gunadi · Ioannis EvangelidisDiscuss this article →June 2022pp. 623-640DOI: 10.1177/00222437211060359 ↗
