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Journal of Marketing Research

Volume 48 · Issue 2

April 201116 articles

Advertising Bans and the Substitutability of Online and Offline Advertising

Avi Goldfarb · Catherine Tucker

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April 2011pp. 207-227DOI: 10.1509/jmkr.48.2.207 ↗

Aesthetic Incongruity Resolution

Vanessa M. Patrick · Henrik Hagtvedt

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April 2011pp. 393-402DOI: 10.1509/jmkr.48.2.393 ↗

Complicating Choice

Rom Y. Schrift · Oded Netzer · Ran Kivetz

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April 2011pp. 308-326DOI: 10.1509/jmkr.48.2.308 ↗

Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

Rashmi Adaval · Robert S. Wyer

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April 2011pp. 355-365DOI: 10.1509/jmkr.48.2.355 ↗

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao · Ying Zhao · Kristiaan Helsen

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April 2011pp. 255-267DOI: 10.1509/jmkr.48.2.255 ↗

Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Scott I. Rick · Deborah A. Small · Eli J. Finkel

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April 2011pp. 228-237DOI: 10.1509/jmkr.48.2.228 ↗

How Asking “Who am I?” Affects what Consumers Buy: The Influence of Self-Discovery on Consumption

Eugenia C. Wu · Keisha M. Cutright · Gavan J. Fitzsimons

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April 2011pp. 296-307DOI: 10.1509/jmkr.48.2.296 ↗

Journal of Marketing Research

Authors not recorded

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April 2011pp. i-iiDOI: 10.1509/jmkr.48.2.i ↗

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Yubo Chen · Qi Wang · Jinhong Xie

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April 2011pp. 238-254DOI: 10.1509/jmkr.48.2.238 ↗

Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior

Xavier Drèze · Joseph C. Nunes

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April 2011pp. 268-281DOI: 10.1509/jmkr.48.2.268 ↗

Scope Insensitivity and the “Mere Token” Effect

Oleg Urminsky · Ran Kivetz

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April 2011pp. 282-295DOI: 10.1509/jmkr.48.2.282 ↗

Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting

Murat Usta · Gerald Häubl

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April 2011pp. 403-412DOI: 10.1509/jmkr.48.2.403 ↗

Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations

Iris W. Hung · Robert S. Wyer

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April 2011pp. 381-392DOI: 10.1509/jmkr.48.2.381 ↗

Stockouts in Online Retailing

Xiaoqing Jing · Michael Lewis

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April 2011pp. 342-354DOI: 10.1509/jmkr.48.2.342 ↗

The Anchor Contraction Effect in International Marketing Research

Bart De Langhe · Stefano Puntoni · Daniel Fernandes · Stijn M.J. Van Osselaer

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April 2011pp. 366-380DOI: 10.1509/jmkr.48.2.366 ↗

The Sources and Consequences of the Fluent Processing of Numbers

Dan King · Chris Janiszewski

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April 2011pp. 327-341DOI: 10.1509/jmkr.48.2.327 ↗