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Journal of Marketing Research

Volume 55 · Issue 2

April 201810 articles

Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

V. Kumar · Agata Leszkiewicz · Angeliki Herbst

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April 2018pp. 208-225DOI: 10.1509/jmr.16.0623 ↗

Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice

Andong Cheng · Cynthia Cryder

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April 2018pp. 226-238DOI: 10.1509/jmr.15.0559 ↗

Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues

Detelina Marinova · Sunil K. Singh · Jagdip Singh

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April 2018pp. 178-192DOI: 10.1509/jmr.15.0243 ↗

How Deviations from Performance Norms Impact Charitable Donations

Alexis M. Allen · Meike Eilert · John Peloza

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April 2018pp. 277-290DOI: 10.1509/jmr.15.0509 ↗

Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Olivier Trendel · Marc Mazodier · Kathleen D. Vohs

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April 2018pp. 265-276DOI: 10.1509/jmr.14.0305 ↗

The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options

Ioannis Evangelidis · Jonathan Levav · Itamar Simonson

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April 2018pp. 239-253DOI: 10.1509/jmr.14.0483 ↗

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases

Kusum L. Ailawadi · Yu Ma · Dhruv Grewal

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April 2018pp. 193-207DOI: 10.1509/jmr.16.0235 ↗

The Impact of Mergers and Acquisitions on the Sales Force

Raghu Bommaraju · Michael Ahearne · Zachary R. Hall · Seshadri Tirunillai · Son K. Lam

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April 2018pp. 254-264DOI: 10.1509/jmr.16.0059 ↗

The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions

Nira Munichor · Robyn A. Leboeuf

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April 2018pp. 291-303DOI: 10.1509/jmr.14.0088 ↗

When and how Managers' Responses to Online Reviews Affect Subsequent Reviews

Yang Wang · Alexander Chaudhry

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April 2018pp. 163-177DOI: 10.1509/jmr.15.0511 ↗