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Journal of Marketing Research

Volume 47 · Issue 2

April 201016 articles

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra · Peter Lenk · Michel Wedel

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April 2010pp. 335-347DOI: 10.1509/jmkr.47.2.335 ↗

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf · Joseph P. Simmons

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April 2010pp. 348-360DOI: 10.1509/jmkr.47.2.348 ↗

Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships

Shankar Ganesan · Steven P. Brown · Babu John Mariadoss · Hillbun (Dixon) Ho

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April 2010pp. 361-373DOI: 10.1509/jmkr.47.2.361 ↗

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children

Anirban Mukhopadhyay · Catherine W.M. Yeung

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April 2010pp. 240-250DOI: 10.1509/jmkr.47.2.240 ↗

Cognitive Inertia and the Implicit Association Test

Claude Messner · Joachim Vosgerau

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April 2010pp. 374-386DOI: 10.1509/jmkr.47.2.374 ↗

Consumer Value-Maximizing Sweepstakes and Contests

Ajay Kalra · Mengze Shi

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April 2010pp. 287-300DOI: 10.1509/jmkr.47.2.287 ↗

Deriving Value from Social Commerce Networks

Andrew T. Stephen · Olivier Toubia

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April 2010pp. 215-228DOI: 10.1509/jmkr.47.2.215 ↗

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

Nidhi Agrawal · Adam Duhachek

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April 2010pp. 263-273DOI: 10.1509/jmkr.47.2.263 ↗

Great Expectations?! Assortment Size, Expectations, and Satisfaction

Kristin Diehl · Cait Poynor

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April 2010pp. 312-322DOI: 10.1509/jmkr.47.2.312 ↗

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

Eric T. Anderson · Nathan M. Fong · Duncan I. Simester · Catherine E. Tucker

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April 2010pp. 229-239DOI: 10.1509/jmkr.47.2.229 ↗

Journal of Marketing Research

Authors not recorded

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April 2010pp. i-ivDOI: 10.1509/jmkr.47.2.i ↗

RETRACTED: Have you Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences

Jia (Elke) Liu · Dirk Smeesters

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April 2010pp. 251-262DOI: 10.1509/jmkr.47.2.251 ↗

Socially Desirable Response Tendencies in Survey Research

Jan-Benedict E.M. Steenkamp · Martijn G. De Jong · Hans Baumgartner

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April 2010pp. 199-214DOI: 10.1509/jmkr.47.2.199 ↗

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Miranda R. Goode · Darren W. Dahl · C. Page Moreau

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April 2010pp. 274-286DOI: 10.1509/jmkr.47.2.274 ↗

The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments

Jiewen Hong · Brian Sternthal

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April 2010pp. 301-311DOI: 10.1509/jmkr.47.2.301 ↗

The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction

Jill G. Griffin · Susan M. Broniarczyk

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April 2010pp. 323-334DOI: 10.1509/jmkr.47.2.323 ↗