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Journal of Marketing Research

Volume 49 · Issue 2

April 201212 articles

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Maciej Szymanowski · Els Gijsbrechts

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April 2012pp. 231-246DOI: 10.1509/jmr.07.0416 ↗

Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships

Vishal Kashyap · Kersi D. Antia · Gary L. Frazier

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April 2012pp. 260-276DOI: 10.1509/jmr.09.0337 ↗

Emotion-Induced Engagement in Internet Video Advertisements

Thales Teixeira · Michel Wedel · Rik Pieters

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April 2012pp. 144-159DOI: 10.1509/jmr.10.0207 ↗

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry

Maria Ana Vitorino

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April 2012pp. 175-191DOI: 10.1509/jmr.10.0021 ↗

Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Ji Hoon Jhang · Susan Jung Grant · Margaret C. Campbell

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April 2012pp. 247-259DOI: 10.1509/jmr.10.0428 ↗

Journal of Marketing Research

Authors not recorded

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April 2012pp. i-iiDOI: 10.1509/jmr.49.2.i ↗

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations

Benedict G.C. Dellaert · Gerald HÄubl

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April 2012pp. 277-288DOI: 10.1509/jmr.09.0481 ↗

The Impact of Relative Standards on the Propensity to Disclose

Alessandro Acquisti · Leslie K. John · George Loewenstein

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April 2012pp. 160-174DOI: 10.1509/jmr.09.0215 ↗

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality

Tom Meyvis · Kelly Goldsmith · Ravi Dhar

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April 2012pp. 206-217DOI: 10.1509/jmr.08.0060 ↗

Wal-Mart's Impact on Supplier Profits

Qingyi Huang · Vincent R. Nijs · Karsten Hansen · Eric T. Anderson

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April 2012pp. 131-143DOI: 10.1509/jmr.10.0256 ↗

What Makes Online Content Viral?

Jonah Berger · Katherine L. Milkman

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April 2012pp. 192-205DOI: 10.1509/jmr.10.0353 ↗

When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending

Jeffrey S. Larson · Ryan Hamilton

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April 2012pp. 218-230DOI: 10.1509/jmr.10.0508 ↗