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Journal of Marketing Research

Volume 51 · Issue 5

October 20147 articles

Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

Isaac M. Dinner · Harald J. Heerde Van · Scott A. Neslin

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October 2014pp. 527-545DOI: 10.1509/jmr.11.0466 ↗

Information Asymmetry and Hybrid Advertising

De Liu · Siva Viswanathan

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October 2014pp. 609-624DOI: 10.1509/jmr.13.0074 ↗

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska · Wesley R. Hartmann · Gena Stanglein

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October 2014pp. 578-590DOI: 10.1509/jmr.13.0124 ↗

Measuring and Managing a Salesperson's Future Value to the Firm

V. Kumar · Sarang Sunder · Robert P. Leone

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October 2014pp. 591-608DOI: 10.1509/jmr.13.0198 ↗

Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis

Tanuka Ghoshal · Eric Yorkston · Joseph C. Nunes · Peter Boatwright

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October 2014pp. 563-577DOI: 10.1509/jmr.12.0075 ↗

Social Networks, Personalized Advertising, and Privacy Controls

Catherine E. Tucker

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October 2014pp. 546-562DOI: 10.1509/jmr.10.0355 ↗

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Christian Homburg · Alexander Hahn · Torsten Bornemann · Philipp Sandner

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October 2014pp. 625-644DOI: 10.1509/jmr.11.0350 ↗