Volume 43 · Issue 2

May 200618 articles

A Feature-Based Approach to Assessing Advertisement Similarity

David A. Schweidel · Eric T. Bradlow · Patti Williams

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May 2006pp. 237-243DOI: 10.1509/jmkr.43.2.237 ↗

A New Reviewing System for Journal of Marketing Research

Russell S. Winer

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May 2006pp. 135-136DOI: 10.1509/jmkr.43.2.135 ↗

Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge

Eric M. Eisenstein · J. Wesley Hutchinson

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May 2006pp. 244-258DOI: 10.1509/jmkr.43.2.244 ↗

Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry

Glenn B. Voss · Mitzi Montoya-Weiss · Zannie Giraud Voss

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May 2006pp. 296-302DOI: 10.1509/jmkr.43.2.296 ↗

An Empirical Investigation of Signaling in the Motion Picture Industry

Suman Basuroy · Kalpesh Kaushik Desai · Debabrata Talukdar

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May 2006pp. 287-295DOI: 10.1509/jmkr.43.2.287 ↗

Bagging and Boosting Classification Trees to Predict Churn

Aurélie Lemmens · Christophe Croux

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May 2006pp. 276-286DOI: 10.1509/jmkr.43.2.276 ↗

Book Review

Naveen Donthu · Meryl P. Gardner · Sandeep Krishnamurthy · Stephaine Noble · Nicholas H. Lurie

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May 2006pp. 303-306DOI: 10.1509/jmkr.43.2.303 ↗

Customer Acquisition Promotions and Customer Asset Value

Michael Lewis

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May 2006pp. 195-203DOI: 10.1509/jmkr.43.2.195 ↗

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Scott A. Neslin · Sunil Gupta · Wagner Kamakura · Junxiang Lu · Charlotte H. Mason

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May 2006pp. 204-211DOI: 10.1509/jmkr.43.2.204 ↗

Do Slotting Allowances Enhance Efficiency or Hinder Competition?

K. Sudhir · Vithala R. Rao

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May 2006pp. 137-155DOI: 10.1509/jmkr.43.2.137 ↗

Editorial Board

Authors not recorded

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May 2006pp. i-iiiDOI: 10.1509/jmkr.43.2.i ↗

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

Peter J. Danaher · Guy W. Mullarkey · Skander Essegaier

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May 2006pp. 182-194DOI: 10.1509/jmkr.43.2.182 ↗

How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data

Florian Zettelmeyer · Fiona Scott Morton · Jorge Silva-Risso

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May 2006pp. 168-181DOI: 10.1509/jmkr.43.2.168 ↗

Licensing Effect in Consumer Choice

Uzma Khan · Ravi Dhar

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May 2006pp. 259-266DOI: 10.1509/jmkr.43.2.259 ↗

Monetary Incentives and Mood

Margaret G. Meloy · J. Edward Russo · Elizabeth Gelfand Miller

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May 2006pp. 267-275DOI: 10.1509/jmkr.43.2.267 ↗

Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases

Anja Lambrecht · Bernd Skiera

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May 2006pp. 212-223DOI: 10.1509/jmkr.43.2.212 ↗

Price Matching by Vertically Differentiated Retailers: Theory and Evidence

Sridhar Moorthy · Xubing Zhang

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May 2006pp. 156-167DOI: 10.1509/jmkr.43.2.156 ↗

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

Amitav Chakravarti · Jinhong Xie

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May 2006pp. 224-236DOI: 10.1509/jmkr.43.2.224 ↗