Volume 47 · Issue 3

June 201016 articles

Consumer Options: Theory and an Empirical Application to a Sports Market

Preethika Sainam · Sridhar Balasubramanian · Barry L. Bayus

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June 2010pp. 401-414DOI: 10.1509/jmkr.47.3.401 ↗

Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets

John R. Hauser · Olivier Toubia · Theodoros Evgeniou · Rene Befurt · Daria Dzyabura

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June 2010pp. 485-496DOI: 10.1509/jmkr.47.3.485 ↗

Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?

Hongju Liu

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June 2010pp. 428-443DOI: 10.1509/jmkr.47.3.428 ↗

Forecasting Marketing-Mix Responsiveness for New Products

Y. Jackie Luan · K. Sudhir

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June 2010pp. 444-457DOI: 10.1509/jmkr.47.3.444 ↗

How Do Price Fairness Perceptions Differ across Culture?

Lisa E. Bolton · Hean Tat Keh · Joseph W. Alba

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June 2010pp. 564-576DOI: 10.1509/jmkr.47.3.564 ↗

How the Order of Sampled Experiential Products Affects Choice

Dipayan Biswas · Dhruv Grewal · Anne Roggeveen

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June 2010pp. 508-519DOI: 10.1509/jmkr.47.3.508 ↗

Journal of Marketing Research

Authors not recorded

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June 2010pp. i-iiDOI: 10.1509/jmkr.47.3.i ↗

Looming Losses in Future Time Perception

Baler Bilgin · Robyn A. Leboeuf

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June 2010pp. 520-530DOI: 10.1509/jmkr.47.3.520 ↗

Modeling the Intrahousehold Behavioral Interaction

Sha Yang · Yi Zhao · Tülin Erdem · Ying Zhao

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June 2010pp. 470-484DOI: 10.1509/jmkr.47.3.470 ↗

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Anocha Aribarg · Rik Pieters · Michel Wedel

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June 2010pp. 387-400DOI: 10.1509/jmkr.47.3.387 ↗

The Effect of Need for Uniqueness on Word of Mouth

Amar Cheema · Andrew M. Kaikati

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June 2010pp. 553-563DOI: 10.1509/jmkr.47.3.553 ↗

The Effect of Regulatory Depletion on Attitude Certainty

Echo Wen Wan · Derek D. Rucker · Zakary L. Tormala · Joshua J. Clarkson

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June 2010pp. 531-541DOI: 10.1509/jmkr.47.3.531 ↗

The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions

Suresh Ramanathan · Sanjay K. Dhar

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June 2010pp. 542-552DOI: 10.1509/jmkr.47.3.542 ↗

The Role of Consensus in Sales Team Performance

Michael Ahearne · Scott B. Mackenzie · Philip M. Podsakoff · John E. Mathieu · Son K. Lam

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June 2010pp. 458-469DOI: 10.1509/jmkr.47.3.458 ↗

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry

Wooseong Kang · Barry L. Bayus · Sridhar Balasubramanian

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June 2010pp. 415-427DOI: 10.1509/jmkr.47.3.415 ↗

When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption

Elaine Chan · Anirban Mukhopadhyay

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June 2010pp. 497-507DOI: 10.1509/jmkr.47.3.497 ↗