Volume 59 · Issue 1

February 202213 articles

Early Cost Realization and College Choice

Haewon Yoon · Yang Yang · Carey K. Morewedge

Discuss this article →

February 2022pp. 136-152DOI: 10.1177/00222437211026337 ↗

Education and Marketing: Decision Making, Spending, and Consumption

Rajdeep Grewal · Robert Meyer · Vikas Mittal

Discuss this article →

February 2022pp. 1-10DOI: 10.1177/00222437211068091 ↗

Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling

Bryan Bollinger · Eli Liebman · David Hammond · Erin Hobin · Jocelyn Sacco

Discuss this article →

February 2022pp. 153-172DOI: 10.1177/0022243720981975 ↗

Effects of Payment on User Engagement in Online Courses

Ali Goli · Pradeep K. Chintagunta · S. Sriram

Discuss this article →

February 2022pp. 11-34DOI: 10.1177/00222437211016360 ↗

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Chen Zhou · Manpreet Gill · Qiang Liu

Discuss this article →

February 2022pp. 97-117DOI: 10.1177/00222437211033536 ↗

Gender (Still) Matters in Business School

Aradhna Krishna · A. Yeşim Orhun

Discuss this article →

February 2022pp. 191-210DOI: 10.1177/0022243720972368 ↗

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu · JaeHwan Kwon · Huachao Gao

Discuss this article →

February 2022pp. 173-190DOI: 10.1177/00222437211002196 ↗

Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment

Jun Hyung Kim · Minki Kim · Do Won Kwak · Sol Lee

Discuss this article →

February 2022pp. 79-96DOI: 10.1177/00222437211050351 ↗

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools

Pierre-Yann Dolbec · Rodrigo B. Castilhos · Marcelo J. Fonseca · Guilherme Trez

Discuss this article →

February 2022pp. 118-135DOI: 10.1177/0022243721999042 ↗

Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects

Siddharth Shekhar Singh · Ravi Sen · Sharad Borle

Discuss this article →

February 2022pp. 230-249DOI: 10.1177/00222437211048498 ↗

Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum

Ananya Sen · Catherine Tucker

Discuss this article →

February 2022pp. 211-229DOI: 10.1177/0022243720971579 ↗

Testing Theories of Goal Progress in Online Learning

Joy Lu · Eric T. Bradlow · J. Wesley Hutchinson

Discuss this article →

February 2022pp. 35-60DOI: 10.1177/0022243721991100 ↗

The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Unnati Narang · Manjit S. Yadav · Aric Rindfleisch

Discuss this article →

February 2022pp. 61-78DOI: 10.1177/00222437211017828 ↗