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Disentangling Product Comparisons with the Attribute–Hedonic ModelZachary G. ArensDiscuss this article →December 2024pp. 1079-1095DOI: 10.1177/00222437241230912 ↗
Expression of Concern: “The Dishonesty of Honest People: A Theory of Self-Concept Maintenance”Authors not recordedDiscuss this article →December 2024pp. 1183-1183DOI: 10.1177/00222437241285882 ↗
Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy PlatformLudovic Stourm · Paulo AlbuquerqueDiscuss this article →December 2024pp. 1015-1040DOI: 10.1177/00222437241255057 ↗
Keep It Simple? Consumer Perceptions of Brand Simplicity and RiskNicholas Light · Philip M. FernbachDiscuss this article →December 2024pp. 1152-1170DOI: 10.1177/00222437241248413 ↗
Regulating Digital Piracy ConsumptionJieteng Chen · Yuetao Gao · T. Tony KeDiscuss this article →December 2024pp. 1096-1115DOI: 10.1177/00222437241256372 ↗
The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a SeparatorDengfeng Yan · Suhas Vijayakumar · Jiewen HongDiscuss this article →December 2024pp. 1171-1182DOI: 10.1177/00222437241262799 ↗
The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer ReactionsAnnika Abell · Carter Morgan · Marisabel RomeroDiscuss this article →December 2024pp. 1041-1057DOI: 10.1177/00222437241240694 ↗
The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer EngagementJohannes Berendt · Sebastian Uhrich · Abhishek Borah · Gavin J. KilduffDiscuss this article →December 2024pp. 1058-1078DOI: 10.1177/00222437241248414 ↗
The Value of Genetic Data in Predicting Preferences: A Study of Food TasteRemi Daviet · Gideon NaveDiscuss this article →December 2024pp. 1116-1131DOI: 10.1177/00222437241244736 ↗
Using Price Promotions to Drive Children's Healthy Choices in a Developing EconomySzu-chi Huang · Michal Maimaran · Daniella KuporDiscuss this article →December 2024pp. 993-1014DOI: 10.1177/00222437241237483 ↗
