Automated Marketing Research Using Online Customer ReviewsThomas Y. Lee · Eric T. BradlowDiscuss this article →October 2011pp. 881-894DOI: 10.1509/jmkr.48.5.881 ↗
Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec ExperienceTirtha Dhar · Kathy BaylisDiscuss this article →October 2011pp. 799-813DOI: 10.1509/jmkr.48.5.799 ↗
Journal Of Marketing ResearchAuthors not recordedDiscuss this article →October 2011pp. i-iiDOI: 10.1509/jmkr.48.5.i ↗
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome SimulationMin Zhao · Steve Hoeffler · Gal ZaubermanDiscuss this article →October 2011pp. 827-839DOI: 10.1509/jmkr.48.5.827 ↗
Price Presentation Effects in Purchases Involving Trade-InsJoydeep Srivastava · Dipankar ChakravartiDiscuss this article →October 2011pp. 910-919DOI: 10.1509/jmkr.48.5.910 ↗
Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision ProcessesJeffrey R. Parker · Rom Y. SchriftDiscuss this article →October 2011pp. 840-854DOI: 10.1509/jmkr.48.5.840 ↗
Relaxation Increases Monetary ValuationsMichel Tuan Pham · Iris W. Hung · Gerald J. GornDiscuss this article →October 2011pp. 814-826DOI: 10.1509/jmkr.48.5.814 ↗
The Impact of Candidate Appearance and Advertising Strategies on Election ResultsJoandrea Hoegg · Michael V. LewisDiscuss this article →October 2011pp. 895-909DOI: 10.1509/jmkr.48.5.895 ↗
The Role of Reciprocity in Clarifying the Performance Payoff of Relational BehaviorJessica J. Hoppner · David A. GriffithDiscuss this article →October 2011pp. 920-928DOI: 10.1509/jmkr.48.5.920 ↗
Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount PromotionsKaren Page Winterich · Michael J. BaroneDiscuss this article →October 2011pp. 855-868DOI: 10.1509/jmkr.48.5.855 ↗
What Drives Immediate and Ongoing Word of Mouth?Jonah Berger · Eric M. SchwartzDiscuss this article →October 2011pp. 869-880DOI: 10.1509/jmkr.48.5.869 ↗
