Volume 44 · Issue 4

November 200715 articles

A Discrete–Continuous Model for Multicategory Purchase Behavior of Households

Inseong Song · Pradeep K. Chintagunta

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November 2007pp. 595-612DOI: 10.1509/jmkr.44.4.595 ↗

A Model of Consumer Learning for Service Quality and Usage

Raghuram Iyengar · Asim Ansari · Sunil Gupta

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November 2007pp. 529-544DOI: 10.1509/jmkr.44.4.529 ↗

An Econometric Model of Location and Pricing in the Gasoline Market

Tat Y. Chan · V. Padmanabhan · P.B. Seetharaman

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November 2007pp. 622-635DOI: 10.1509/jmkr.44.4.622 ↗

Brand Synergy Effects in Multiple Brand Extensions

Byung Chul Shine · Jongwon Park · Robert S. Wyer

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November 2007pp. 663-670DOI: 10.1509/jmkr.44.4.663 ↗

Brand-Level Effects of Stockkeeping Unit Reductions

Jie Zhang · Aradhna Krishna

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November 2007pp. 545-559DOI: 10.1509/jmkr.44.4.545 ↗

Estimating Disaggregate Models using Aggregate Data through Augmentation of Individual Choice

Yuxin Chen · Sha Yang

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November 2007pp. 613-621DOI: 10.1509/jmkr.44.4.613 ↗

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences

Ravindra Chitturi · Rajagopal Raghunathan · Vijay Mahajan

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November 2007pp. 702-714DOI: 10.1509/jmkr.44.4.702 ↗

Journal of Marketing Research

Authors not recorded

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November 2007pp. i-ivDOI: 10.1509/jmkr.44.4.i ↗

Journal of Marketing Research: Subject and Author Index Vol. XLIV, 2007

Authors not recorded

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November 2007pp. 715-722DOI: 10.1509/jmkr.44.4.715 ↗

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Thomas J. Steenburgh

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November 2007pp. 636-646DOI: 10.1509/jmkr.44.4.636 ↗

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Rajkumar Venkatesan · V. Kumar · Timothy Bohling

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November 2007pp. 579-594DOI: 10.1509/jmkr.44.4.579 ↗

Optimal Marketing Strategies for a Customer Data Intermediary

Joseph Pancras · K. Sudhir

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November 2007pp. 560-578DOI: 10.1509/jmkr.44.4.560 ↗

Shopper Response to Bundle Promotions for Packaged Goods

Bram Foubert · Els Gijsbrechts

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November 2007pp. 647-662DOI: 10.1509/jmkr.44.4.647 ↗

The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns

Guangzhi Zhao · Cornelia Pechmann

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November 2007pp. 671-687DOI: 10.1509/jmkr.44.4.671 ↗

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

Amna Kirmani · Rui (Juliet) Zhu

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November 2007pp. 688-701DOI: 10.1509/jmkr.44.4.688 ↗