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Journal of Marketing Research

Volume 46 · Issue 2

April 200912 articles

Can McDonald's Food Ever be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand

Kyoungmi Lee · Sharon Shavitt

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April 2009pp. 222-233DOI: 10.1509/jmkr.46.2.222 ↗

Commentaries and Rejoinder to “Does Quality Win? Network Effects versus Quality in High-Tech Markets”

Authors not recorded

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April 2009pp. 150-162DOI: 10.1509/jmkr.46.2.150 ↗

Does Quality Win? Network Effects versus Quality in High-Tech Markets

Gerard J. Tellis · Eden Yin · Rakesh Niraj

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April 2009pp. 135-149DOI: 10.1509/jmkr.46.2.135 ↗

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by excluding versus Including Product Alternatives

Julie R. Irwin · Rebecca Walker Naylor

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April 2009pp. 234-246DOI: 10.1509/jmkr.46.2.234 ↗

Field Dependency and Brand Cognitive Structures

Sharon Ng · Michael J. Houston

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April 2009pp. 279-292DOI: 10.1509/jmkr.46.2.279 ↗

How Does Assortment Affect Grocery Store Choice?

Richard A. Briesch · Pradeep K. Chintagunta · Edward J. Fox

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April 2009pp. 176-189DOI: 10.1509/jmkr.46.2.176 ↗

Journal of Marketing Research

Authors not recorded

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April 2009pp. i-iiiDOI: 10.1509/jmkr.46.2.i ↗

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

Xiaojing Dong · Puneet Manchanda · Pradeep K. Chintagunta

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April 2009pp. 207-221DOI: 10.1509/jmkr.46.2.207 ↗

The Diffusion of Services

Barak Libai · Eitan Muller · Renana Peres

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April 2009pp. 163-175DOI: 10.1509/jmkr.46.2.163 ↗

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang · Michel Wedel

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April 2009pp. 190-206DOI: 10.1509/jmkr.46.2.190 ↗

The Role of Spatial Demand on Outlet Location and Pricing

Jason A. Duan · Carl F. Mela

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April 2009pp. 260-278DOI: 10.1509/jmkr.46.2.260 ↗

Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox · Hyeong Min Kim · Sankar Sen

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April 2009pp. 247-259DOI: 10.1509/jmkr.46.2.247 ↗