Volume 43 · Issue 1

February 200615 articles

A Direct Approach to Data Fusion

Zvi Gilula · Robert E. McCulloch · Peter E. Rossi

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February 2006pp. 73-83DOI: 10.1509/jmkr.43.1.73 ↗

Book Review

Joseph Bonnici

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February 2006pp. 133-134DOI: 10.1509/jmkr.43.1.133 ↗

Channel Bargaining with Retailer Asymmetry

Anthony J. Dukes · Esther Gal-Or · Kannan Srinivasan

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February 2006pp. 84-97DOI: 10.1509/jmkr.43.1.84 ↗

Discount Rates for Time versus Dates: The Sensitivity of Discounting to Time-Interval Description

Robyn A. Leboeuf

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February 2006pp. 59-72DOI: 10.1509/jmkr.43.1.59 ↗

Editorial Board

Authors not recorded

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February 2006pp. i-iDOI: 10.1509/jmkr.43.1.i ↗

Feelings, Fit, and Funny Effects: A Situated Cognition Perspective

Norbert Schwarz

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February 2006pp. 20-23DOI: 10.1509/jmkr.43.1.20 ↗

Household Life Cycles and Lifestyles in the United States

Rex Y. Du · Wagner A. Kamakura

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February 2006pp. 121-132DOI: 10.1509/jmkr.43.1.121 ↗

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies

Utpal M. Dholakia

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February 2006pp. 109-120DOI: 10.1509/jmkr.43.1.109 ↗

How Regulatory Fit Affects Value in Consumer Choices and Opinions

Tamar Avnet · E. Tory Higgins

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February 2006pp. 1-10DOI: 10.1509/jmkr.43.1.1 ↗

Response to Comments on “How Regulatory Fit Affects Value in Consumer Choices and Opinions”

Tamar Avnet · E. Tory Higgins

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February 2006pp. 24-27DOI: 10.1509/jmkr.43.1.24 ↗

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda · Jean-Pierre Dubé · Khim Yong Goh · Pradeep K. Chintagunta

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February 2006pp. 98-108DOI: 10.1509/jmkr.43.1.98 ↗

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Ran Kivetz · Oleg Urminsky · Yuhuang Zheng

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February 2006pp. 39-58DOI: 10.1509/jmkr.43.1.39 ↗

The Nature of Fit and the Origins of “Feeling Right”: A Goal-Systemic Perspective

Arie W. Kruglanski

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February 2006pp. 11-14DOI: 10.1509/jmkr.43.1.11 ↗

The Role of Regulatory Focus in Preference Construction

Jing Wang · Angela Y. Lee

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February 2006pp. 28-38DOI: 10.1509/jmkr.43.1.28 ↗

Understanding Regulatory Fit

Jennifer L. Aaker · Angela Y. Lee

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February 2006pp. 15-19DOI: 10.1509/jmkr.43.1.15 ↗