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Journal of Marketing Research

Volume 57 · Issue 4

August 202010 articles

Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes

Tongil “TI” Kim · Diwas KC

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August 2020pp. 599-616DOI: 10.1177/0022243720914271 ↗

Contour-as-Face Framework: A Method to Preserve Privacy and Perception

Yinghui Zhou · Shasha Lu · Min Ding

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August 2020pp. 617-639DOI: 10.1177/0022243720920256 ↗

Free Shipping Promotions and Product Returns

Edlira Shehu · Dominik Papies · Scott A. Neslin

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August 2020pp. 640-658DOI: 10.1177/0022243720921812 ↗

Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions

Yu Ding · Yan Zhang

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August 2020pp. 739-754DOI: 10.1177/0022243720916753 ↗

Integration of Primary and Resale Platforms

Tianxin Zou · Baojun Jiang

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August 2020pp. 659-676DOI: 10.1177/0022243720917352 ↗

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Michael Tsiros · Caglar Irmak

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August 2020pp. 755-770DOI: 10.1177/0022243720916463 ↗

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Kristopher O. Keller · Inge Geyskens · Marnik G. Dekimpe

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August 2020pp. 677-694DOI: 10.1177/0022243720922853 ↗

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople’s Efforts

Sarah Magnotta · Brian Murtha · Goutam Challagalla

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August 2020pp. 695-716DOI: 10.1177/0022243720926176 ↗

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Tatiana Sokolova · Satheesh Seenivasan · Manoj Thomas

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August 2020pp. 771-788DOI: 10.1177/0022243720932532 ↗

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender

Rahul Govind · Nitika Garg · Vikas Mittal

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August 2020pp. 717-738DOI: 10.1177/0022243720925764 ↗