Volume 44 · Issue 1

February 200718 articles

Another Reason Academics and Practitioners Should Communicate More

Leonard M Lodish

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February 2007pp. 23-25DOI: 10.1509/jmkr.44.1.23 ↗

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry

Junhong Chu · Pradeep K Chintagunta · Naufel J Vilcassim

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February 2007pp. 29-41DOI: 10.1509/jmkr.44.1.29 ↗

Competitive Pricing of Information: A Longitudinal Experiment

Markus Christen · Miklos Sarvary

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February 2007pp. 42-56DOI: 10.1509/jmkr.44.1.42 ↗

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

M. Berk Ataman · Carl F Mela · Harald J Van Heerde

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February 2007pp. 14-20DOI: 10.1509/jmkr.44.1.14 ↗

Consumer Packaged Goods in the United States: National Brands, Local Branding

Bart J Bronnenberg · Sanjay K Dhar · Jean-Pierre Dubé

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February 2007pp. 4-13DOI: 10.1509/jmkr.44.1.4 ↗

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

On Amir · Dan Ariely

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February 2007pp. 142-152DOI: 10.1509/jmkr.44.1.142 ↗

Getting Emotional About Health

Nidhi Agrawal · Geeta Menon · Jennifer L Aaker

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February 2007pp. 100-113DOI: 10.1509/jmkr.44.1.100 ↗

How Geographic Variation Persists: Comments on “Consumer Packaged Goods in the United States: National Brands, Local Branding”

Michael W Kruger

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February 2007pp. 21-22DOI: 10.1509/jmkr.44.1.21 ↗

How to Attract Customers by Giving Them the Short End of the Stick

Alison K.C Lo · John G Lynch · Richard Staelin

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February 2007pp. 128-141DOI: 10.1509/jmkr.44.1.128 ↗

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

Pierre Chandon · Brian Wansink

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February 2007pp. 84-99DOI: 10.1509/jmkr.44.1.84 ↗

Journal of Marketing Research

Authors not recorded

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February 2007pp. i-iiDOI: 10.1509/jmkr.44.1.i ↗

Journal of Marketing Researchin the New Competitive Journalistic Environment

Joel Huber

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February 2007pp. 1-3DOI: 10.1509/jmkr.44.1.1 ↗

National Brands, Local Branding: Conclusions and Future Research Opportunities

Bart J Bronnenberg · Sanjay K Dhar · Jean-Pierre Dubé

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February 2007pp. 26-28DOI: 10.1509/jmkr.44.1.26 ↗

Satisfaction Strength and Customer Loyalty

Murali Chandrashekaran · Kristin Rotte · Stephen S Tax · Rajdeep Grewal

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February 2007pp. 153-163DOI: 10.1509/jmkr.44.1.153 ↗

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

Peter R Darke · Robin J.B Ritchie

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February 2007pp. 114-127DOI: 10.1509/jmkr.44.1.114 ↗

The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience

Chezy Ofir · Itamar Simonson

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February 2007pp. 164-174DOI: 10.1509/jmkr.44.1.164 ↗

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Alina B Sorescu · Rajesh K Chandy · Jaideep C Prabhu

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February 2007pp. 57-72DOI: 10.1509/jmkr.44.1.57 ↗

Working with Rivals: The Impact of Competitor Alliances on Financial Performance

Xueming Luo · Aric Rindfleisch · David K Tse

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February 2007pp. 73-83DOI: 10.1509/jmkr.44.1.73 ↗