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Journal of Marketing Research

Volume 49 · Issue 1

February 201211 articles

Individual Differences in Brand Schematicity

Sanjay Puligadda · William T. Ross · Rajdeep Grewal

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February 2012pp. 115-130DOI: 10.1509/jmr.10.0051 ↗

Journal Of Marketing Research

Authors not recorded

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February 2012pp. i-iiDOI: 10.1509/jmr.49.1.i ↗

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice

Nevena T. Koukova · P.K. Kannan · Amna Kirmani

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February 2012pp. 100-114DOI: 10.1509/jmr.10.0058 ↗

Paying with Money or Effort: Pricing When Customers Anticipate Hassle

Anja Lambrecht · Catherine Tucker

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February 2012pp. 66-82DOI: 10.1509/jmr.09.0530 ↗

Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice

Ravi Dhar · Klaus Wertenbroch

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February 2012pp. 15-25DOI: 10.1509/jmr.10.0490 ↗

Spatiotemporal Allocation of Advertising Budgets

Ashwin Aravindakshan · Kay Peters · Prasad A. Naik

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February 2012pp. 1-14DOI: 10.1509/jmr.10.0029 ↗

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Marco Bertini · Luc Wathieu · Sheena S. Iyengar

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February 2012pp. 39-49DOI: 10.1509/jmr.10.0028 ↗

The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption

Meng Zhu · Darron M. Billeter · J. Jeffrey Inman

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February 2012pp. 26-38DOI: 10.1509/jmr.09.0531 ↗

The Impact of Advertising on Media Bias

Esther Gal-or · Tansev Geylani · Tuba Pinar Yildirim

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February 2012pp. 92-99DOI: 10.1509/jmr.10.0196 ↗

The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior

Jie Zhang · Els Breugelmans

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February 2012pp. 50-65DOI: 10.1509/jmr.09.0211 ↗

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Femke Van Horen · Rik Pieters

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February 2012pp. 83-91DOI: 10.1509/jmr.08.0405 ↗