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Journal of Marketing Research

Volume 44 · Issue 2

May 200715 articles

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Michal Herzenstein · Steven S. Posavac · J. Joško Brakus

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May 2007pp. 251-260DOI: 10.1509/jmkr.44.2.251 ↗

An Incentive-Aligned Mechanism for Conjoint Analysis

Min Ding

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May 2007pp. 214-223DOI: 10.1509/jmkr.44.2.214 ↗

Choice Goal Attainment and Decision and Consumption Satisfaction

Mark Heitmann · Donald R. Lehmann · Andreas Herrmann

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May 2007pp. 234-250DOI: 10.1509/jmkr.44.2.234 ↗

Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty

Robert W. Palmatier · Lisa K. Scheer · Jan-Benedict E.M. Steenkamp

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May 2007pp. 185-199DOI: 10.1509/jmkr.44.2.185 ↗

Journal of Marketing Research

Authors not recorded

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May 2007pp. i-ivDOI: 10.1509/jmkr.44.2.i ↗

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

A.V. Muthukrishnan · Amitava Chattopadhyay

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May 2007pp. 334-345DOI: 10.1509/jmkr.44.2.334 ↗

Product Contagion: Changing Consumer Evaluations through Physical Contact with “Disgusting” Products

Andrea C. Morales · Gavan J. Fitzsimons

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May 2007pp. 272-283DOI: 10.1509/jmkr.44.2.272 ↗

Reservation Price as a Range: An Incentive-Compatible Measurement Approach

Tuo Wang · R. Venkatesh · Rabikar Chatterjee

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May 2007pp. 200-213DOI: 10.1509/jmkr.44.2.200 ↗

Social Context and Advertising Memory

Stefano Puntoni · Nader T. Tavassoli

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May 2007pp. 284-296DOI: 10.1509/jmkr.44.2.284 ↗

The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations

Thomas Kramer

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May 2007pp. 224-233DOI: 10.1509/jmkr.44.2.224 ↗

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Lars Bergkvist · John R. Rossiter

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May 2007pp. 175-184DOI: 10.1509/jmkr.44.2.175 ↗

Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect

Chris Janiszewski · Elise Chandon

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May 2007pp. 309-323DOI: 10.1509/jmkr.44.2.309 ↗

Understanding Impulsive Eaters' Choice Behaviors: The Motivational Influences of Regulatory Focus

Jaideep Sengupta · Rongrong Zhou

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May 2007pp. 297-308DOI: 10.1509/jmkr.44.2.297 ↗

Willingness to Pay and Competition in Online Auctions

Tat Y. Chan · Vrinda Kadiyali · Young-Hoon Park

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May 2007pp. 324-333DOI: 10.1509/jmkr.44.2.324 ↗

“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness

Margaret C. Campbell

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May 2007pp. 261-271DOI: 10.1509/jmkr.44.2.261 ↗