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Journal of Marketing Research

Volume 55 · Issue 5

October 201810 articles

Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms

Daniel M. McCarthy · Peter S. Fader

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October 2018pp. 617-635DOI: 10.1177/0022243718802843 ↗

Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation

Peter J. Danaher · Harald J. van Heerde

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October 2018pp. 667-685DOI: 10.1177/0022243718802845 ↗

Does Selective Sales Force Training Work?

Yashar Atefi · Michael Ahearne · James G. Maxham · D. Todd Donavan · Brad D. Carlson

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October 2018pp. 722-737DOI: 10.1177/0022243718803096 ↗

How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Derick F. Davis · Rajesh Bagchi

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October 2018pp. 655-666DOI: 10.1177/0022243718808554 ↗

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

Melanie Rudd · Christian Hildebrand · Kathleen D. Vohs

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October 2018pp. 766-781DOI: 10.1177/0022243718802853 ↗

Intercompetitor Licensing and Product Innovation

Baojun Jiang · Hongyan Shi

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October 2018pp. 738-751DOI: 10.1177/0022243718802846 ↗

Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation

Brett Hollenbeck

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October 2018pp. 636-654DOI: 10.1177/0022243718802844 ↗

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Kenneth H. Wathne · Jan B. Heide · Erik A. Mooi · Alok Kumar

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October 2018pp. 704-721DOI: 10.1177/0022243718801325 ↗

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance

Jaeyeon Chung · Gita V. Johar

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October 2018pp. 752-765DOI: 10.1177/0022243718793885 ↗

When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence

Ajay T. Abraham · Rebecca W. Hamilton

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October 2018pp. 686-703DOI: 10.1177/0022243718800724 ↗