Authenticity is Contagious: Brand Essence and the Original Source of ProductionGeorge E. Newman · Ravi DharDiscuss this article →June 2014pp. 371-386DOI: 10.1509/jmr.11.0022 ↗
Broadcasting and Narrowcasting: How Audience Size Affects What People ShareAlixandra Barasch · Jonah BergerDiscuss this article →June 2014pp. 286-299DOI: 10.1509/jmr.13.0238 ↗
Decomposing the Impact of Advertising: Augmenting Sales with Online Search DataYe Hu · Rex Yuxing Du · Sina DamangirDiscuss this article →June 2014pp. 300-319DOI: 10.1509/jmr.12.0215 ↗
PIE: A Holistic Preference Concept and Measurement ModelHye-Jin Kim · Young-Hoon Park · Eric T. Bradlow · Min DingDiscuss this article →June 2014pp. 335-351DOI: 10.1509/jmr.10.0406 ↗
Reviews without a Purchase: Low Ratings, Loyal Customers, and DeceptionEric T. Anderson · Duncan I. SimesterDiscuss this article →June 2014pp. 249-269DOI: 10.1509/jmr.13.0209 ↗
Shopper Loyalty to Whom? Chain versus Outlet Loyalty in the Context of Store AcquisitionsArjen Van Lin · Els GijsbrechtsDiscuss this article →June 2014pp. 352-370DOI: 10.1509/jmr.11.0499 ↗
When Do Group Incentives for Salespeople Work?Noah Lim · Hua ChenDiscuss this article →June 2014pp. 320-334DOI: 10.1509/jmr.13.0322 ↗
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and IntentionsYakov Bart · Andrew T. Stephen · Miklos SarvaryDiscuss this article →June 2014pp. 270-285DOI: 10.1509/jmr.13.0503 ↗
