Volume 43 · Issue 3

August 200619 articles

A Comparison of Criteria to Design Efficient Choice Experiments

Roselinde Kessels · Peter Goos · Martina Vandebroek

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August 2006pp. 409-419DOI: 10.1509/jmkr.43.3.409 ↗

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

Dennis Fok · Csilla Horváth · Richard Paap · Philip Hans Franses

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August 2006pp. 443-461DOI: 10.1509/jmkr.43.3.443 ↗

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Hans Baumgartner · Jan-Benedict E.M. Steenkamp

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August 2006pp. 431-442DOI: 10.1509/jmkr.43.3.431 ↗

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Aparna A. Labroo · Angela Y. Lee

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August 2006pp. 374-385DOI: 10.1509/jmkr.43.3.374 ↗

Book Review

Naveen Donthu · Meryl P. Gardner · Sandeep Krishnamurthy · Stephanie Noble · Balaji C. Krishnan

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August 2006pp. 509-512DOI: 10.1509/jmkr.43.3.509 ↗

Forward-Looking Bidding in Online Auctions

Robert Zeithammer

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August 2006pp. 462-476DOI: 10.1509/jmkr.43.3.462 ↗

From Invention to Innovation: Conversion Ability in Product Development

Rajesh Chandy · Brigitte Hopstaken · Om Narasimhan · Jaideep Prabhu

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August 2006pp. 494-508DOI: 10.1509/jmkr.43.3.494 ↗

How “Psychological” Should Economic and Marketing Models Be?

Teck H. Ho · Noah Lim · Colin F. Camerer

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August 2006pp. 341-344DOI: 10.1509/jmkr.43.3.341 ↗

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences

Rajagopal Raghunathan · Kim Corfman

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August 2006pp. 386-394DOI: 10.1509/jmkr.43.3.386 ↗

Journal of Marketing Research

Authors not recorded

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August 2006pp. i-iDOI: 10.1509/jmkr.43.3.i ↗

Leveraging Missing Ratings to Improve Online Recommendation Systems

Yuanping Ying · Fred Feinberg · Michel Wedel

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August 2006pp. 355-365DOI: 10.1509/jmkr.43.3.355 ↗

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

Teck H. Ho · Noah Lim · Colin F. Camerer

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August 2006pp. 307-331DOI: 10.1509/jmkr.43.3.307 ↗

Models for Heterogeneous Variable Selection

Timothy J. Gilbride · Greg M. Allenby · Jeff D. Brazell

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August 2006pp. 420-430DOI: 10.1509/jmkr.43.3.420 ↗

Rebuilding the Boat While Staying Afloat: The Modeling Challenge for Behavioral Economics

Drazen Prelec

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August 2006pp. 332-336DOI: 10.1509/jmkr.43.3.332 ↗

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier · Dina Mayzlin

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August 2006pp. 345-354DOI: 10.1509/jmkr.43.3.345 ↗

The Periodicity of Pricing

Bart J. Bronnenberg · Carl F. Mela · William Boulding

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August 2006pp. 477-493DOI: 10.1509/jmkr.43.3.477 ↗

Things that Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

Eric J. Johnson

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August 2006pp. 337-340DOI: 10.1509/jmkr.43.3.337 ↗

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Donnel A. Briley · Jennifer L. Aaker

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August 2006pp. 395-408DOI: 10.1509/jmkr.43.3.395 ↗

When Will a Brand Scandal Spill Over, and how Should Competitors Respond?

Michelle L. Roehm · Alice M. Tybout

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August 2006pp. 366-373DOI: 10.1509/jmkr.43.3.366 ↗