A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on EngagementNorris I. Bruce · B.P.S. Murthi · Ram C. RaoDiscuss this article →April 2017pp. 202-218DOI: 10.1509/jmr.14.0117 ↗
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?Emanuel Bayer · Kapil R. Tuli · Bernd SkieraDiscuss this article →April 2017pp. 239-259DOI: 10.1509/jmr.14.0028 ↗
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational OverlapAlok R. Saboo · Amalesh Sharma · Anindita Chakravarty · V. KumarDiscuss this article →April 2017pp. 219-238DOI: 10.1509/jmr.15.0556 ↗
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing EffectivenessMaarten J. GijsenbergDiscuss this article →April 2017pp. 171-186DOI: 10.1509/jmr.14.0576 ↗
Sounds Big: The Effects of Acoustic Pitch on Product PerceptionsMichael L. Lowe · Kelly L. HawsDiscuss this article →April 2017pp. 331-346DOI: 10.1509/jmr.14.0300 ↗
The Effect of Recycling versus Trashing on Consumption: Theory and Experimental EvidenceMonic Sun · Remi TrudelDiscuss this article →April 2017pp. 293-305DOI: 10.1509/jmr.15.0574 ↗
Tipping the Scale: The Role of Discriminability in Conjoint AnalysisAnocha Aribarg · Katherine A. Burson · Richard P. LarrickDiscuss this article →April 2017pp. 279-292DOI: 10.1509/jmr.14.0659 ↗
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding StrategiesXi Chen · Ralf Van Der Lans · Tuan Q. PhanDiscuss this article →April 2017pp. 187-201DOI: 10.1509/jmr.12.0511 ↗
Valuable ViralityEzgi Akpinar · Jonah BergerDiscuss this article →April 2017pp. 318-330DOI: 10.1509/jmr.13.0350 ↗
Values that Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and RiskSaim Kashmiri · Vijay MahajanDiscuss this article →April 2017pp. 260-278DOI: 10.1509/jmr.14.0110 ↗
What Are Likes Worth? A Facebook Page Field ExperimentDaniel Mochon · Karen Johnson · Janet Schwartz · Dan ArielyDiscuss this article →April 2017pp. 306-317DOI: 10.1509/jmr.15.0409 ↗
