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Journal of Marketing Research

Volume 55 · Issue 1

February 201810 articles

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Jeffrey P. Dotson · John R. Howell · Jeff D. Brazell · Thomas Otter · Peter J. Lenk · Steve MacEachern · Greg M. Allenby

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February 2018pp. 35-47DOI: 10.1509/jmr.13.0240 ↗

Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements

Timothy P. Derdenger · Hui Li · Kannan Srinivasan

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February 2018pp. 14-34DOI: 10.1509/jmr.16.0260 ↗

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van Den Bulte · Emanuel Bayer · Bernd Skiera · Philipp Schmitt

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February 2018pp. 132-146DOI: 10.1509/jmr.14.0653 ↗

How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform

Minah H. Jung · Clayton R. Critcher

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February 2018pp. 147-161DOI: 10.1509/jmr.14.0654 ↗

In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals

Eugenia C. Wu · Keisha M. Cutright

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February 2018pp. 119-131DOI: 10.1509/jmr.15.0246 ↗

Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice

Ioannis Evangelidis · Stijn M.J. Van Osselaer

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February 2018pp. 1-13DOI: 10.1509/jmr.15.0233 ↗

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Eva Ascarza

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February 2018pp. 80-98DOI: 10.1509/jmr.16.0163 ↗

The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption

Tobias Otterbring · Christine Ringler · Nancy J. Sirianni · Anders Gustafsson

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February 2018pp. 69-79DOI: 10.1509/jmr.15.0247 ↗

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim · V. Kumar

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February 2018pp. 48-68DOI: 10.1509/jmr.16.0283 ↗

TV Viewing and Advertising Targeting

Yiting Deng · Carl F. Mela

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February 2018pp. 99-118DOI: 10.1509/jmr.15.0421 ↗