A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food EnergyBarbara Briers · Sandra LaporteDiscuss this article →December 2013pp. 767-781DOI: 10.1509/jmr.10.0513 ↗
Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into GreatGuiyang Xiong · Sundar BharadwajDiscuss this article →December 2013pp. 706-724DOI: 10.1509/jmr.12.0278 ↗
Beating the Market: The Allure of Unintended ValueAner Sela · Itamar Simonson · Ran KivetzDiscuss this article →December 2013pp. 691-705DOI: 10.1509/jmr.12.0439 ↗
Conservative When Crowded: Social Crowding and Consumer ChoiceAhreum Maeng · Robin J. Tanner · Dilip SomanDiscuss this article →December 2013pp. 739-752DOI: 10.1509/jmr.12.0118 ↗
Framing Influences Willingness to Pay but Not Willingness to AcceptYang Yang · Joachim Vosgerau · George LoewensteinDiscuss this article →December 2013pp. 725-738DOI: 10.1509/jmr.12.0430 ↗
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated PriorsMichael Trusov · William Rand · Yogesh V. JoshiDiscuss this article →December 2013pp. 675-690DOI: 10.1509/jmr.11.0508 ↗
Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and ChoiceIoannis Evangelidis · Jonathan LevavDiscuss this article →December 2013pp. 753-766DOI: 10.1509/jmr.13.0052 ↗
