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Journal of Marketing Research

Volume 52 · Issue 6

December 201510 articles

Competitive Vices

Fernando Branco · J. Miguel Villas-Boas

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December 2015pp. 801-816DOI: 10.1509/jmr.13.0051 ↗

Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior

Hristina Dzhogleva Nikolova · J. Jeffrey Inman

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December 2015pp. 817-835DOI: 10.1509/jmr.13.0270 ↗

Journal of Marketing ResearchSubject and Author Index, Vol. 52, 2015

Authors not recorded

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December 2015pp. 879-888DOI: 10.1509/jmr.index.52.6 ↗

More than a Feeling: Emotional Contagion Effects in Persuasive Communication

Jonathan Hasford · David M. Hardesty · Blair Kidwell

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December 2015pp. 836-847DOI: 10.1509/jmr.13.0081 ↗

Multitier Store Brands and Channel Profits

Wilfred Amaldoss · Woochoel Shin

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December 2015pp. 754-767DOI: 10.1509/jmr.13.0308 ↗

Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique Design

Martijn G. De Jong · Jean-Paul Fox · Jan-Benedict E.M. Steenkamp

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December 2015pp. 737-753DOI: 10.1509/jmr.12.0336 ↗

Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment

Alexander L. Brown · Joanna N. Lahey

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December 2015pp. 768-783DOI: 10.1509/jmr.14.0281 ↗

Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War

Francesca Sotgiu · Katrijn Gielens

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December 2015pp. 784-800DOI: 10.1509/jmr.13.0180 ↗

Transaction Attributes and Customer Valuation

Michael Braun · David A. Schweidel · Eli Stein

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December 2015pp. 848-864DOI: 10.1509/jmr.13.0377 ↗

What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry

Yi-Lin Tsai · Chekitan s. Dev · Pradeep Chintagunta

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December 2015pp. 865-878DOI: 10.1509/jmr.13.0221 ↗