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Journal of Marketing Research

Volume 56 · Issue 2

April 201910 articles

Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models

Norris I. Bruce

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April 2019pp. 211-229DOI: 10.1177/0022243718810524 ↗

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking

Ata Jami

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April 2019pp. 230-244DOI: 10.1177/0022243718813544 ↗

If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success

Yael Zemack-Rugar · Canan Corus · David Brinberg

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April 2019pp. 324-344DOI: 10.1177/0022243718811296 ↗

Price-Matching Guarantees as a Direct Signal of Low Prices

Samir Mamadehussene

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April 2019pp. 245-258DOI: 10.1177/0022243718821666 ↗

Selectively Emotional: How Smartphone Use Changes User-Generated Content

Shiri Melumad · J. Jeffrey Inman · Michel Tuan Pham

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April 2019pp. 259-275DOI: 10.1177/0022243718815429 ↗

Speaking for “Free”: Word of Mouth in Free- and Paid-Product Settings

Samuel D. Bond · Stephen X. He · Wen Wen

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April 2019pp. 276-290DOI: 10.1177/0022243718821957 ↗

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs

Nathan Fong · Yuchi Zhang · Xueming Luo · Xiaoyi Wang

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April 2019pp. 310-323DOI: 10.1177/0022243718817513 ↗

The Sleepy Consumer and Variety Seeking

Zhongqiang (Tak) Huang · Yitian (Sky) Liang · Charles B. Weinberg · Gerald J. Gorn

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April 2019pp. 179-196DOI: 10.1177/0022243718811334 ↗

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea · Kyuhong Han · Vikas Mittal

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April 2019pp. 291-309DOI: 10.1177/0022243718822506 ↗

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Lauren Grewal · Andrew T. Stephen · Nicole Verrochi Coleman

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April 2019pp. 197-210DOI: 10.1177/0022243718821960 ↗