A Reference-Dependent Model of the Price–Quality HeuristicAyelet Gneezy · Uri Gneezy · Dominique Oliέ LaugaDiscuss this article →April 2014pp. 153-164DOI: 10.1509/jmr.12.0407 ↗
Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer IndulgenceLisa A. CavanaughDiscuss this article →April 2014pp. 218-232DOI: 10.1509/jmr.12.0133 ↗
How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of QuittingJ. Craig Andrews · Richard G. Netemeyer · Jeremy Kees · Scot BurtonDiscuss this article →April 2014pp. 165-183DOI: 10.1509/jmr.13.0092 ↗
I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and PerformanceJi Kyung Park · Deborah Roedder JohnDiscuss this article →April 2014pp. 233-247DOI: 10.1509/jmr.11.0532 ↗
Killing Hope with Good Intentions: The Effects of Consolation Prizes on Preference for Lottery PromotionsDengfeng Yan · A.V. MuthukrishnanDiscuss this article →April 2014pp. 198-204DOI: 10.1509/jmr.12.0230 ↗
Limited Availability Reduces the Rate of SatiationJulio Sevilla · Joseph P. ReddenDiscuss this article →April 2014pp. 205-217DOI: 10.1509/jmr.12.0090 ↗
The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001Peren Özturan · Ayşegül Özsomer · Rik PietersDiscuss this article →April 2014pp. 139-152DOI: 10.1509/jmr.11.0528 ↗
This Logo Moves Me: Dynamic Imagery from Static ImagesLuca Cian · Aradhna Krishna · Ryan S. ElderDiscuss this article →April 2014pp. 184-197DOI: 10.1509/jmr.13.0023 ↗
