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Journal of International Business Studies

Volume 50 · Issue 3

April 20198 articles

Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations

Peter Magnusson · Stanford A. Westjohn · Nancy J. Sirianni

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April 2019pp. 318-338DOI: 10.1057/s41267-018-0175-3 ↗

Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?

Subhadip Roy · Abhijit Guha · Abhijit Biswas · Dhruv Grewal

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April 2019pp. 295-317DOI: 10.1057/s41267-018-00209-1 ↗

Correction to: Dodging bullets: The heterogeneous effect of political violence on greenfield FDI

Caroline T Witte · Martijn J Burger · Elena I Ianchovichina · Enrico Pennings

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April 2019pp. 454-455DOI: 10.1057/s41267-018-0200-6 ↗

Foreign operation methods

Klaus E. Meyer

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April 2019pp. 450-453DOI: 10.1057/s41267-018-0197-x ↗

Import-based market experience and firms’ exit from export markets

Eliane Choquette

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April 2019pp. 423-449DOI: 10.1057/s41267-018-0193-1 ↗

Once bitten, not necessarily shy? Determinants of foreign market re-entry commitment strategies

Irina Surdu · Kamel Mellahi · Keith W Glaister

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April 2019pp. 393-422DOI: 10.1057/s41267-018-0167-3 ↗

Psychic distance and performance of MNCs during marketing crises

Isaac M Dinner · Tarun Kushwaha · Jan-Benedict E M Steenkamp

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April 2019pp. 339-364DOI: 10.1057/s41267-018-0187-z ↗

Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance

Amalesh Sharma · V. Kumar · Jun Yan · Sourav Bikash Borah · Anirban Adhikary

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April 2019pp. 365-392DOI: 10.1057/s41267-019-00215-x ↗