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From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional WorkAnna E Hartman · Eileen FischerDiscuss this article →Mar 9, 2026DOI: 10.1093/jcr/ucag004 ↗
The Effect of Online Cart Composition on Cart AbandonmentLiat Hadar · Yael Steinhart · Gil Appel · Yaniv ShaniDiscuss this article →Feb 4, 2026DOI: 10.1093/jcr/ucag002 ↗
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase DecisionsFelipe M Affonso · Amin Shiri · Diego Aparicio · Minzhe Xu · Xiang Wang · Chris Janiszewski · Marco BertiniDiscuss this article →Sep 2, 2025DOI: 10.1093/jcr/ucaf051 ↗
Correction to: Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s SmileAuthors not recordedDiscuss this article →Jul 31, 2025DOI: 10.1093/jcr/ucaf046 ↗
Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-Assemblages in the Change and Continuity of a BrandSusanna Molander · Jacob Ostberg · Lisa PeñalozaDiscuss this article →Feb 28, 2022DOI: 10.1093/jcr/ucac009 ↗
The Influence of Product Anthropomorphism on Comparative JudgmentFeifei Huang · Vincent Chi Wong · Echo Wen WanDiscuss this article →Jul 16, 2019DOI: 10.1093/jcr/ucz028 ↗
What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer ReviewsTom van Laer · Jennifer Edson Escalas · Stephan Ludwig · Ellis A van den HendeDiscuss this article →Aug 23, 2018DOI: 10.1093/jcr/ucy067 ↗
Too Constrained to Converse: The Effect of Financial Constraints on Word-of-MouthAnna Paley · Stephanie M Tully · Eesha SharmaDiscuss this article →Apr 24, 2018DOI: 10.1093/jcr/ucy040 ↗
Food as Ideology: Measurement and Validation of LocavorismBrandon J Reich · Joshua T Beck · John PriceDiscuss this article →Apr 4, 2018DOI: 10.1093/jcr/ucy027 ↗
Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of TasteCraig J Thompson · Paul C Henry · Fleura BardhiDiscuss this article →Mar 27, 2018DOI: 10.1093/jcr/ucy018 ↗
Why Are You Swiping Right? The Impact of Product Orientation on Swiping ResponsesAnneleen van Kerckhove · Mario PandelaereDiscuss this article →Mar 16, 2018DOI: 10.1093/jcr/ucy013 ↗
How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic ThinkingMehdi Tanzeeb HossainDiscuss this article →Mar 14, 2018DOI: 10.1093/jcr/ucy020 ↗
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory ReviewsDaniella Kupor · Zakary TormalaDiscuss this article →Mar 14, 2018DOI: 10.1093/jcr/ucy021 ↗
Humanizing Products with Handwritten TypefacesRoland Schroll · Benedikt Schnurr · Dhruv GrewalDiscuss this article →Mar 10, 2018DOI: 10.1093/jcr/ucy014 ↗
Humor, Comedy, and Consumer BehaviorCaleb Warren · Adam Barsky · A Peter McgrawDiscuss this article →Mar 6, 2018DOI: 10.1093/jcr/ucy015 ↗
The Effect of Social Density on Word of MouthIrene Consiglio · Matteo de Angelis · Michele CostabileDiscuss this article →Feb 21, 2018DOI: 10.1093/jcr/ucy009 ↗
The Mere Urgency EffectMeng Zhu · Yang Yang · Christopher K HseeDiscuss this article →Feb 9, 2018DOI: 10.1093/jcr/ucy008 ↗
Periodic Pricing and Perceived Contract BenefitsStephen A Atlas · Daniel M BartelsDiscuss this article →Feb 2, 2018DOI: 10.1093/jcr/ucx127 ↗
The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make DecisionsFrank MayDiscuss this article →Jan 24, 2017pp. ucw081DOI: 10.1093/jcr/ucw081 ↗
Color Saturation Increases Perceived Product SizeHenrik Hagtvedt · S. Adam BraselDiscuss this article →Jan 23, 2017pp. ucx039DOI: 10.1093/jcr/ucx039 ↗
Power Distance Belief, Power, and Charitable GivingDahee Han · Ashok K. Lalwani · Adam DuhachekDiscuss this article →Jan 23, 2017pp. ucw084DOI: 10.1093/jcr/ucw084 ↗
Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social ExclusionJames A. Mourey · Jenny G. Olson · Carolyn YoonDiscuss this article →Jan 23, 2017pp. ucx038DOI: 10.1093/jcr/ucx038 ↗
Uncertainty Increases the Reliance on Affect in DecisionsAli Faraji Rad · Michel Tuan PhamDiscuss this article →Jan 23, 2017pp. ucw073DOI: 10.1093/jcr/ucw073 ↗
When Bigger Is Better (and When It Is Not): Implicit Bias in Numeric JudgmentsEllie J. Kyung · Manoj Thomas · Aradhna KrishnaDiscuss this article →Jan 16, 2017pp. ucw079DOI: 10.1093/jcr/ucw079 ↗
Healthy Diets Make Empty Wallets: The Healthy = Expensive IntuitionKelly L. Haws · Rebecca Walker Reczek · Kevin L. SampleDiscuss this article →Jan 12, 2017pp. ucw078DOI: 10.1093/jcr/ucw078 ↗
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer PreferenceEcho Wen Wan · Rocky Peng Chen · Liyin JinDiscuss this article →Dec 27, 2016pp. ucw074DOI: 10.1093/jcr/ucw074 ↗
Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption ExperiencesAnastasia Seregina · Henri A. WeijoDiscuss this article →Dec 27, 2016pp. ucw077DOI: 10.1093/jcr/ucw077 ↗
