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Journal of Consumer Research

Volume 46 · Issue 3

Sep 1, 201911 articles

A Framework for Understanding Consumer Choices for Others

Peggy J Liu · Steven K Dallas · Gavan J Fitzsimons

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Sep 1, 2019pp. 407-434DOI: 10.1093/jcr/ucz009 ↗

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways

Johanna F Gollnhofer · Henri A Weijo · John W Schouten

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Sep 1, 2019pp. 460-482DOI: 10.1093/jcr/ucz004 ↗

Consuming Technocultures: An Extended JCR Curation

Robert V Kozinets

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Sep 1, 2019pp. 620-627DOI: 10.1093/jcr/ucz034 ↗

Differential Construal of Exercise versus Diet and Implications for Weight Control

Erica Mina Okada

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Sep 1, 2019pp. 528-544DOI: 10.1093/jcr/ucy080 ↗

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Mansur Khamitov · Xin (Shane) Wang · Matthew Thomson

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Sep 1, 2019pp. 435-459DOI: 10.1093/jcr/ucz006 ↗

The Best Laid Plans: Why New Parents Fail to Habituate Practices

Tandy Chalmers Thomas · Amber M Epp

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Sep 1, 2019pp. 564-589DOI: 10.1093/jcr/ucz003 ↗

The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing

Dominique Roux · Russell Belk

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Sep 1, 2019pp. 483-507DOI: 10.1093/jcr/ucy081 ↗

The Devil You Know: Self-Esteem and Switching Responses to Poor Service

Irene Consiglio · Stijn M J van Osselaer

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Sep 1, 2019pp. 590-605DOI: 10.1093/jcr/ucz001 ↗

The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods

Jungsil Choi · Yexin Jessica Li · Adriana Samper

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Sep 1, 2019pp. 606-619DOI: 10.1093/jcr/ucz002 ↗

The Pleasure of Assessing and Expressing Our Likes and Dislikes

Daniel He · Shiri Melumad · Michel Tuan Pham

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Sep 1, 2019pp. 545-563DOI: 10.1093/jcr/ucy079 ↗

Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others

Eugenia C Wu · Sarah G Moore · Gavan J Fitzsimons

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Sep 1, 2019pp. 508-527DOI: 10.1093/jcr/ucy082 ↗