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Journal of Consumer Research

Volume 48 · Issue 1

Jun 29, 20218 articles

Beliefs about Whether Spending Implies Wealth

Heather Barry Kappes · Joe J Gladstone · Hal E Hershfield

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Jun 29, 2021pp. 1-21DOI: 10.1093/jcr/ucaa060 ↗

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing

Mathias C Streicher · Zachary Estes · Oliver B Büttner

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Jun 29, 2021pp. 51-76DOI: 10.1093/jcr/ucaa054 ↗

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims

Haiyue (Felix) Xu · Lisa E Bolton · Karen Page Winterich

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Jun 29, 2021pp. 77-101DOI: 10.1093/jcr/ucaa067 ↗

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness

Rita Ngoc To · Vanessa M Patrick

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Jun 29, 2021pp. 123-146DOI: 10.1093/jcr/ucaa063 ↗

How You Estimate Calories Matters: Calorie Estimation Reversals

Kaitlin Woolley · Peggy J. Liu

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Jun 29, 2021pp. 147-168DOI: 10.1093/jcr/ucaa059 ↗

Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

Rosanna K Smith · Michelle R vanDellen · Lan Anh N Ton

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Jun 29, 2021pp. 102-122DOI: 10.1093/jcr/ucaa066 ↗

The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market

Aimee Dinnin Huff · Ashlee Humphreys · Sarah J.S. Wilner

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Jun 29, 2021pp. 22-50DOI: 10.1093/jcr/ucaa061 ↗

The Psychology of Marginal Utility

Xilin Li · Christopher K Hsee

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Jun 29, 2021pp. 169-188DOI: 10.1093/jcr/ucaa064 ↗