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Journal of Consumer Research

Volume 51 · Issue 4

Dec 1, 202411 articles

2024 JCR Awards Announcements

Authors not recorded

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Dec 1, 2024pp. 655-655DOI: 10.1093/jcr/ucae058 ↗

An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare

Yimin Cheng · Anirban Mukhopadhyay

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Dec 1, 2024pp. 679-697DOI: 10.1093/jcr/ucae033 ↗

Back to the Present: How Direction of Mental Time Travel Affects Similarity and Saving

Katherine L Christensen · Hal E Hershfield · Sam J Maglio

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Dec 1, 2024pp. 761-774DOI: 10.1093/jcr/ucae029 ↗

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues

Franck Celhay · Jonathan Luffarelli

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Dec 1, 2024pp. 820-844DOI: 10.1093/jcr/ucae019 ↗

Conspiracy Beliefs and Consumption: The Role of Scientific Literacy

Nathan Allred · Lisa E Bolton

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Dec 1, 2024pp. 656-678DOI: 10.1093/jcr/ucae024 ↗

Consumer Work and Agency in the Analog Revival

Michael B Beverland · Karen V Fernandez · Giana M Eckhardt

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Dec 1, 2024pp. 719-738DOI: 10.1093/jcr/ucae003 ↗

How Does Rating Specific Features of an Experience Alter Consumers' Overall Evaluations of That Experience?

Katie S Mehr · Joseph P Simmons

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Dec 1, 2024pp. 739-760DOI: 10.1093/jcr/ucae005 ↗

Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing

Quentin André · Nicholas Reinholtz

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Dec 1, 2024pp. 845-865DOI: 10.1093/jcr/ucae028 ↗

Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery

Rohan Venkatraman · Julie L Ozanne · Erica Coslor

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Dec 1, 2024pp. 797-819DOI: 10.1093/jcr/ucae015 ↗

The Market Dynamics of Collective Ignorance and Spiraling Risk

Léna Pellandini-Simányi · Michelle Barnhart

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Dec 1, 2024pp. 698-718DOI: 10.1093/jcr/ucae018 ↗

Why Online Consumption Communities Brutalize

Olivier Sibai · Marius K Luedicke · Kristine de Valck

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Dec 1, 2024pp. 775-796DOI: 10.1093/jcr/ucae022 ↗