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Journal of Consumer Research

Volume 45 · Issue 6

Apr 1, 201914 articles

A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets

Xiaojing Yang · Huifang Mao · Lei Jia · Melissa G Bublitz

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Apr 1, 2019pp. 1213-1229DOI: 10.1093/jcr/ucy044 ↗

A Word of Thanks

Authors not recorded

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Apr 1, 2019pp. i1-i3DOI: 10.1093/jcr/ucz007 ↗

Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions

Gerald Häubl · Peter T L Popkowski Leszczyc

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Apr 1, 2019pp. 1294-1314DOI: 10.1093/jcr/ucy056 ↗

Consumer Deceleration

Katharina C Husemann · Giana M Eckhardt

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Apr 1, 2019pp. 1142-1163DOI: 10.1093/jcr/ucy047 ↗

Curiosity Tempts Indulgence

Kyra L Wiggin · Martin Reimann · Shailendra P Jain

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Apr 1, 2019pp. 1194-1212DOI: 10.1093/jcr/ucy055 ↗

Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense

Peggy J Liu · Cait Lamberton · James R Bettman · Gavan J Fitzsimons

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Apr 1, 2019pp. 1164-1193DOI: 10.1093/jcr/ucy051 ↗

Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions

Kristen E Duke · On Amir

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Apr 1, 2019pp. 1254-1273DOI: 10.1093/jcr/ucy049 ↗

JCR Call for Papers: “The Future of Brands in a Changing Consumer Marketplace” Special Issue: August 2021

Authors not recorded

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Apr 1, 2019pp. i4-i4DOI: 10.1093/jcr/ucz010 ↗

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Linyun W Yang · Pankaj Aggarwal

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Apr 1, 2019pp. 1369-1384DOI: 10.1093/jcr/ucy042 ↗

Preference Reversals in Willingness to Pay and Choice

Michael O’Donnell · Ellen R K Evers

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Apr 1, 2019pp. 1315-1330DOI: 10.1093/jcr/ucy052 ↗

Similarity as a Double-Edged Sword: The Positive and Negative Effects of Showcasing Similar Previous Winners on Perceived Likelihood of Winning in Sweepstakes

Sandra Laporte · Barbara Briers

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Apr 1, 2019pp. 1331-1349DOI: 10.1093/jcr/ucy041 ↗

Slider Scale or Text Box: How Response Format Shapes Responses

Manoj Thomas · Ellie J Kyung

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Apr 1, 2019pp. 1274-1293DOI: 10.1093/jcr/ucy057 ↗

The Influence of Incidental Similarity on Observers’ Causal Attributions and Reactions to a Service Failure

Lisa C Wan · Robert S Wyer

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Apr 1, 2019pp. 1350-1368DOI: 10.1093/jcr/ucy050 ↗

Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering

Leighanne Higgins · Kathy Hamilton

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Apr 1, 2019pp. 1230-1253DOI: 10.1093/jcr/ucy046 ↗