Volume 42 · Issue 6

Apr 1, 201614 articles

Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein

Robert V. Kozinets

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Apr 1, 2016pp. 834-839DOI: 10.1093/jcr/ucv090 ↗

Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein

Itamar Simonson

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Apr 1, 2016pp. 840-845DOI: 10.1093/jcr/ucv091 ↗

Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings

Bart de Langhe · Philip M. Fernbach · Donald R. Lichtenstein

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Apr 1, 2016pp. 817-833DOI: 10.1093/jcr/ucv047 ↗

Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein

Russell S. Winer · Peter S. Fader

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Apr 1, 2016pp. 846-849DOI: 10.1093/jcr/ucv092 ↗

Star Wars: Response to Simonson, Winer/Fader, and Kozinets

Bart de Langhe · Philip M. Fernbach · Donald R. Lichtenstein

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Apr 1, 2016pp. 850-857DOI: 10.1093/jcr/ucw007 ↗

The Hidden Cost of Personal Quantification

Jordan Etkin

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Apr 1, 2016pp. 967-984DOI: 10.1093/jcr/ucv095 ↗

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

Jenny G. Olson · Brent McFerran · Andrea C. Morales · Darren W. Dahl

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Apr 1, 2016pp. 879-896DOI: 10.1093/jcr/ucv096 ↗

Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options

Leilei Gao · Yanjie Li · Robert S. Wyer

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April 2016pp. 1002-1012DOI: 10.1093/jcr/ucw002 ↗

For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals

Kaitlin Woolley · Ayelet Fishbach

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April 2016pp. 952-966DOI: 10.1093/jcr/ucv098 ↗

Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit

Aaron M. Garvey · Frank Germann · Lisa E. Bolton

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April 2016pp. 931-951DOI: 10.1093/jcr/ucv094 ↗

Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment

Liad Weiss · Gita Venkataramani Johar

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April 2016pp. 915-930DOI: 10.1093/jcr/ucv097 ↗

The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy

Veronika Ilyuk · Lauren Block

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April 2016pp. 858-878DOI: 10.1093/jcr/ucv059 ↗

The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal

Simon J. Blanchard · Kurt A. Carlson · Jamie D. Hyodo

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April 2016pp. 985-1001DOI: 10.1093/jcr/ucw005 ↗

What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Francesca Valsesia · Joseph C. Nunes · Andrea Ordanini

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April 2016pp. 897-914DOI: 10.1093/jcr/ucv093 ↗