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Journal of Consumer Research

Volume 36 · Issue 1

June 200916 articles

A Word of Thanks

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June 2009pp. iii-ivDOI: 10.1086/599763 ↗

Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High

Joseph Lajos · Zsolt Katona · Amitava Chattopadhyay · Miklos Sarvary

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June 2009pp. 122-136DOI: 10.1086/595024 ↗

Editorial Review Board

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June 2009pp. i-iDOI: 10.1086/599026 ↗

Forthcoming in August 2009

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June 2009pp. BackCoverDOI: 10.1086/599027 ↗

From the Editor

John Deighton

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June 2009pp. v-viDOI: 10.1086/599323 ↗

Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences

Arul Mishra

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June 2009pp. 73-82DOI: 10.1086/595716 ↗

Intergenerationally Gifted Asset Dispositions

Tonya Williams Bradford

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June 2009pp. 93-111DOI: 10.1086/596304 ↗

Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format

Prashant Malaviya · Brian Sternthal

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June 2009pp. 112-121DOI: 10.1086/595717 ↗

Temporal Sequence Effects: A Memory Framework

Nicole Votolato Montgomery · H. Rao Unnava

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June 2009pp. 83-92DOI: 10.1086/595278 ↗

The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency

Loran F. Nordgren · Ap Dijksterhuis

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June 2009pp. 39-46DOI: 10.1086/596306 ↗

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Thomas P. Novak · Donna L. Hoffman

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June 2009pp. 56-72DOI: 10.1086/596026 ↗

The Impact of Add-On Features on Consumer Product Evaluations

Marco Bertini · Elie Ofek · Dan Ariely

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June 2009pp. 17-28DOI: 10.1086/596717 ↗

The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection

Aric Rindfleisch · James E. Burroughs · Nancy Wong

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June 2009pp. 1-16DOI: 10.1086/595718 ↗

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Leilei Gao · S. Christian Wheeler · Baba Shiv

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June 2009pp. 29-38DOI: 10.1086/596028 ↗

When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice

Aimee Drolet · Mary Frances Luce · Itamar Simonson

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June 2009pp. 137-147DOI: 10.1086/596305 ↗

“Why My Mother Never Threw Anything Out”: The Effect of Product Freshness on Consumption

Sankar Sen · Lauren G. Block

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June 2009pp. 47-55DOI: 10.1086/596027 ↗