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Journal of Consumer Research

Volume 51 · Issue 3

Oct 1, 202411 articles

Class Conflict and Spatial Domination in the Neoliberal City

Rodrigo B Castilhos

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Oct 1, 2024pp. 520-541DOI: 10.1093/jcr/ucad079 ↗

Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption

Heeyoung Yoon · Tom Meyvis

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Oct 1, 2024pp. 474-496DOI: 10.1093/jcr/ucae021 ↗

Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation

Jason D Lin · Nicole You Jeung Kim · Esther Uduehi · Anat Keinan

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Oct 1, 2024pp. 571-594DOI: 10.1093/jcr/ucad076 ↗

Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates

Dipayan Biswas · Annika Abell · Roger Chacko

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Oct 1, 2024pp. 552-570DOI: 10.1093/jcr/ucad078 ↗

Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals

Zheshuai Yang · Yan Zhang

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Oct 1, 2024pp. 595-615DOI: 10.1093/jcr/ucae006 ↗

Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange

Chihling Liu · Robert V Kozinets · Anthony Patterson · Xin Zhao

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Oct 1, 2024pp. 616-633DOI: 10.1093/jcr/ucae002 ↗

Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases

Hanyong Park · JaeHwan Kwon · Rajesh Bagchi

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Oct 1, 2024pp. 455-473DOI: 10.1093/jcr/ucad071 ↗

Nudges Increase Choosing but Decrease Consuming: Longitudinal Studies of the Decoy, Default, and Compromise Effects

Evan Polman · Sam J Maglio

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Oct 1, 2024pp. 542-551DOI: 10.1093/jcr/ucad081 ↗

When Language Matters

Grant Packard · Yang Li · Jonah Berger

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Oct 1, 2024pp. 634-653DOI: 10.1093/jcr/ucad080 ↗

When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness

Julian K Saint Clair · Marcus Cunha

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Oct 1, 2024pp. 497-519DOI: 10.1093/jcr/ucae001 ↗

Will We Be the Last Human Editors of JCR ?

Bernd Schmitt · June Cotte · Markus Giesler · Andrew T Stephen · Stacy Wood

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Oct 1, 2024pp. 451-454DOI: 10.1093/jcr/ucae053 ↗