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Journal of Consumer Research

Volume 46 · Issue 5

Feb 1, 202014 articles

Company Worth Keeping: Personal Control and Preferences for Brand Leaders

Joshua T Beck · Ryan Rahinel · Alexander Bleier

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Feb 1, 2020pp. 871-886DOI: 10.1093/jcr/ucz040 ↗

Consumer Research Insights on Brands and Branding: A JCR Curation

Kevin Lane Keller

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Feb 1, 2020pp. 995-1001DOI: 10.1093/jcr/ucz058 ↗

Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets

Miaolei (Liam) Jia · Xiuping Li · Aradhna Krishna

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Feb 1, 2020pp. 853-870DOI: 10.1093/jcr/ucz036 ↗

Corrigendum

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Feb 1, 2020pp. 1002-1002DOI: 10.1093/jcr/ucy073 ↗

Corrigendum

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Feb 1, 2020pp. 1005-1005DOI: 10.1093/jcr/ucz027 ↗

Corrigendum

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Feb 1, 2020pp. 1004-1004DOI: 10.1093/jcr/ucz015 ↗

Corrigendum

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Feb 1, 2020pp. 1003-1003DOI: 10.1093/jcr/ucz005 ↗

I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption

Anika Stuppy · Nicole L Mead · Stijn M J Van Osselaer

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Feb 1, 2020pp. 956-973DOI: 10.1093/jcr/ucz029 ↗

Probable Cause: The Influence of Prior Probabilities on Forecasts and Perceptions of Magnitude

Daniella Kupor · Kristin Laurin

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Feb 1, 2020pp. 833-852DOI: 10.1093/jcr/ucz025 ↗

Profiling Victims of Investment Fraud: Mindsets and Risky Behaviors

Marguerite Deliema · Doug Shadel · Karla Pak

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Feb 1, 2020pp. 904-914DOI: 10.1093/jcr/ucz020 ↗

Retraction

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Feb 1, 2020pp. 1008-1008DOI: 10.1093/jcr/ucz057 ↗

Smiling Signals Intrinsic Motivation

Yimin Cheng · Anirban Mukhopadhyay · Patti Williams

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Feb 1, 2020pp. 915-935DOI: 10.1093/jcr/ucz023 ↗

The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations

Daniel M Zane · Robert W Smith · Rebecca Walker Reczek

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Feb 1, 2020pp. 974-994DOI: 10.1093/jcr/ucz035 ↗

The Uncertain Self: How Self-Concept Structure Affects Subscription Choice

Jennifer Savary · Ravi Dhar

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Feb 1, 2020pp. 887-903DOI: 10.1093/jcr/ucz022 ↗