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Journal of Consumer Research

Volume 38 · Issue 2

Aug 1, 201116 articles

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers’ Propensity to Transact with an Organization

Wendy Liu · David Gal

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Aug 1, 2011pp. 242-259DOI: 10.1086/658884 ↗

Celebrity Contagion and the Value of Objects

George E. Newman · Gil Diesendruck · Paul Bloom

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Aug 1, 2011pp. 215-228DOI: 10.1086/658999 ↗

Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives

Juliano Laran · Keith Wilcox

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Aug 1, 2011pp. 229-241DOI: 10.1086/659040 ↗

Effects of Construal Level on the Price-Quality Relationship: Table 1.

Dengfeng Yan · Jaideep Sengupta

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Aug 1, 2011pp. 376-389DOI: 10.1086/659755 ↗

Erratum

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Aug 1, 2011pp. 406-406DOI: 10.1086/661108 ↗

Forthcoming in October 2011

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Aug 1, 2011pp. BackCoverDOI: 10.1086/661718 ↗

How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons

Mario Pandelaere · Barbara Briers · Christophe Lembregts

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Aug 1, 2011pp. 308-322DOI: 10.1086/659000 ↗

Making Magic: Fetishes in Contemporary Consumption

Karen V. Fernandez · John L. Lastovicka

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Aug 1, 2011pp. 278-299DOI: 10.1086/659079 ↗

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

Kyoungmi Lee · Hakkyun Kim · Kathleen D. Vohs

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Aug 1, 2011pp. 343-357DOI: 10.1086/659315 ↗

The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products

Theodore J. Noseworthy · June Cotte · Seung Hwan (Mark) Lee

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Aug 1, 2011pp. 358-375DOI: 10.1086/658472 ↗

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Caglar Irmak · Beth Vallen · Stefanie Rosen Robinson

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Aug 1, 2011pp. 390-405DOI: 10.1086/660044 ↗

The Last Name Effect: How Last Name Influences Acquisition Timing: Figure 1.

Kurt A. Carlson · Jacqueline M. Conard

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Aug 1, 2011pp. 300-307DOI: 10.1086/658470 ↗

The Role of Relationship Norms in Responses to Service Failures

Lisa C. Wan · Michael K. Hui · Robert S. Wyer

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Aug 1, 2011pp. 260-277DOI: 10.1086/659039 ↗

Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love

John L. Lastovicka · Nancy J. Sirianni

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Aug 1, 2011pp. 323-342DOI: 10.1086/658338 ↗

Editorial Review Board

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August 2011pp. i-iDOI: 10.1086/661717 ↗

Masthead

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August 2011DOI: 10.1086/661716 ↗